Jittery blogger exposes Vans! Cut up, throw in the trash, destroy if you can’t sell…

Vans is getting hung up on an online spree!

A video recently went viral on social media of a Vans brick-and-mortar employee throwing away a bunch of shoes in front of a store and doing damage to all of them. Another member of the “Sell or Destroy” club!

Since the video was released on the platform on Tuesday, it has now raked in 2.5 million views, which can be considered a pretty impressive statistic.

The blogger herself led the charge, questioning the fact that the shoes were not only discarded for no reason but that each pair was intentionally cut up and destroyed so that people couldn’t use them again.

Wouldn’t it be more appropriate as well as environmentally friendly to donate them, for example, rather than just throw them away?

Of course, the destruction of slow-selling goods has been the regular operation of many brands.

Earlier Burberry burned 28.6 million pounds worth of slow-selling goods in one year on the hot search, and LV, and Chanel, these big luxury brands have also had similar operations.

More similar to the Vans incident, we have to count the enemy camp Nike has also been exposed the same operation.

A Nike store in Soho, New York was exposed by the New York Times as throwing away bags of new, unworn sneakers, all of which had their uppers cut by a cutter. Among the popular models are quite a few ah ……

Then also very roughly thrown into the trash can outside the store, I did not think this aspect let Vans to learn to understand.

As the outcry grew louder, Vans officials had to come down and respond, mentioning in a statement:

-Vans will always prioritize the donation of usable products to those in need.
-After investigating the situation locally on our Walnut St. location, we confirm that these products are not considered safe for donation.
-We are actively revisiting our retail protocols to ensure products are properly recycled.

To summarize, these Vans shoes were officially evaluated as not suitable for donation and had to be destroyed.

However, it’s hard for fans to imagine what condition a pair of shoes were in before they were reduced to the point of unwearability. Many accounts suspected to be in the know also commented below, mentioning that the shoes would be moldy.

Is not similar to Nike a period of time before the frequent occurrence of mold? But in the eyes of ordinary people, mold is basically linked to defects, if not their own real money consumption, white to the moldy AJ1 “Chicago” should not be refused, right?

A while back Southern California skate store Brooklyn Projects also chose to destroy the rain-soaked SB Dunk that had just arrived after being hit by a hurricane. While the condition of the SB Dunks was definitely beyond the realm of sale, the appropriateness of donating the shoes for free is questionable.

In any case, the starting point of the destruction behavior is to protect consumers to buy intact products, and there are better options in the way of disposal.

However, after taking a closer look, Vans, which has been severely tortured by netizens and spat on by Bili for being XX-small, has actually made a lot of efforts in terms of environmental protection.

From the brand’s inception in the early 1900s 6-70s, Vans has adopted the form of sales after the store, if only one shoe is damaged in the wear, customers can buy a single shoe in the store, and can even bring their own fabric for production.

This environmental protection concept, now the big names look at the straight call insider, belongs to the pure environmental protection pioneer….

At the same time, Vans in recent years, there is nothing to do to engage in what marine garbage shoes, waste utilization of the old work. Some time ago, GUCCI and Vans joint name, is to use GUCCI’s old fabric, combined with Vans early free customization way to create.

Even the open glue problem that has been criticized by many players, the root cause is that Vans is made with EU-standard water-soluble environmentally friendly glue.

Line, Vans was sprayed quality problems, the original is loyal to the environment.

Even, these two years Vans also specializes in the launch of a number of recyclable materials made of environmental protection series, belonging to the hard to stack Buff to themselves.

I thought that a variety of combinations of punches in environmental protection has been pure non-stick, did not expect this time in the treatment of non-saleable shoes and was left behind.

But in the end, behind the so-called ‘eco-friendly’ stories of major brands, it’s still more of a marketing tool, right? So do you guys think Vans’ shoe-throwing operation is right or wrong?