Heavyweight! ‘FENTY x PUMA’ Return Debut Revealed, Limited Edition Confirmed
Another big event has happened in the trend circle! FENTY x PUMA is back, and it’s the one that countless hipsters have been waiting for!
Looking at the heavyweight collaborations in the trend circle in recent years, Rihanna and PUMA’s crossover definitely has a place.
As early as 2014, the Creeper, the first pair of collaborative shoes created by Rihanna and PUMA after officially signing a contract, has already caused a huge sensation, at one time beating Air Jordan, Stan Smith and the YEEZY 350 of the same period, and won the title of ‘Best Sneaker of the Year 2016’ selected by Footwear News.
Creeper even invited Travis Scott, a top icon in Europe and the United States, to shoot an advertisement with them during the promotional stage.
After the great success, the two sides in the subsequent cooperation continued to bring such as muffin, plush, ribbon, satin and other kinds of endless creative elements. At the same time also to the field of clothing, high heels, boots and other items were wildly sought after, once became a phenomenal presence.
However, the cooperation between the two sides suddenly ended in 2018, making many fans feel quite sorry. It wasn’t until March this year that PUMA finally made an official announcement with the “She’s back.” tweet, confirming that the two parties were officially back together. At the same time, it was also announced that Rihanna was back as creative director and would be bringing a FENTY x PUMA joint collection.
The news quickly became one of the biggest bombshells in the fashion world this year!
Since Rihanna’s return to PUMA at the beginning of the year, this mysterious new collaboration shoe has been revealed in advance on several occasions. Even put a kid’s version of the shoe on her newborn son, RZA, to whet the appetite of all players!
After much anticipation, the official FENTY x PUMA’s latest co-branded Avanti shoe was finally announced recently, and it has instantly become the absolute focus of the recent footwear scene by showing the unique retro soccer shoe model.
Soccer + Retro Trends
In the major fashion brands have released their own soccer style products, as well as countless bloggers to promote the Blokecore style of various retro soccer style wear has become the version of the answer in these two years.
Rihanna and her partner A$AP Rocky are also one of the leaders of this trend.
Earlier this pair of “the most fashionable couple” is quite good at the jersey & soccer shoes as a styling accent, the duo’s daily OOTD is even a set of random can become a Blokecore textbook level demonstration.
With this trend, PUMA, which has been continuously working on soccer, and Rihanna, who loves soccer style, hit it off right away, and it’s no surprise that Avanti is the return debut of PUMA x FENTY.
The shoe has yet to be officially released and has already caught the eye of many top shoe heads in and out of the ring. Currently Jay has snagged the silver version, which focuses on one speed!
Meanwhile, domestic artists such as Wang Ju, Dong Yilin, Wang Hurun and Xiao Shunyao have also taken the lead in wearing the co-branded shoes, and Avanti has mastered the various styles with ease!
In the latest FENTY x PUMA collaboration, we can still see Rihanna’s precise control of fashion trends, and the combination of the hot “soccer style + retro jogging elements” has given rise to new designs that are quite interesting.
We’ll find out what else is in store for this collaboration!
FENTY x PUMA
Unlike Rihanna’s ace Creeper model, which was based on her own fashion sense, the Avanti is a classic model that has been in the PUMA archives for a long time.
As a pair of shoes with both soccer and fashion attributes, the Avanti is inspired by the Jil Sander King shoes created by PUMA in 1998 in collaboration with the famous German fashion designer Jil Sander. The overall appearance of the Avanti is taken from PUMA’s classic King soccer shoes and Easy Rider jogging shoes, which are skillfully combined to create a pair of new shoes with a blend of sports and fashion styles.
The core inspiration in the shoe King, as one of the most important soccer shoe designs in the history of PUMA, has become one of the most popular soccer shoes since its birth in 1968, and has so far gained the favor of several generations of superstars, including Ballon d’Or winner Pele, Maradona, Neymar, Cruyff, and Mateusz, which belongs to the OG of OGs now!
The FENTY x PUMA co-branded Avanti is a fusion of classic and fashionable, with a precise balance of soccer footwear elements and modern street style, creating a new wearable tool with a retro and futuristic technological feel.
The FENTY x PUMA Avanti will be available in two colorways, based on the classic black and white and the millennial Y2K-esque silver.
The black and white colors are made of soft vintage leather, and the excellent luster of the material gives the whole pair of shoes an exquisite sense of high class. The classic logo on both sides and the folded tongue are covered with a natural beige tone, and the lining of the shoes is embellished with a light brown color to strengthen the retro flavor of the whole pair of shoes.
The black and white colors are made of soft vintage leather, and the excellent luster of the material gives the whole pair of shoes an exquisite sense of high class. The classic logo on both sides and the folded tongue are covered with a natural beige tone, and the lining of the shoes is embellished with a light brown color to strengthen the retro flavor of the whole pair of shoes.
The shoe takes on a more classic and sharp low-top design, with a refreshingly bold use of two very different materials and styles. The new and improved combination of joggers + soccer cleats provides comfort and durability while ensuring excellent wearability.
Taken from PUMA’s classic soccer shoes King’s folded tongue, more to play the role of eye-catching, to give the Avanti shoes orthodox green field DNA, above the embellishment of the word FENTY and PUMA Cougar logo logo, for the shoes to add to the more recognizable, highlighting the identity of the co-branding.
The quilting element, which is common in soccer shoe design, appears in many parts of the shoe body, which not only brings a richer and more three-dimensional sense of structure visually, but also stays true to the original functionality of the shoe and plays a good reinforcing role.
The retro jogger outsole combined with the Easy Rider footwear is skillfully integrated into the casual and retro temperament on the basis of the original soccer shoe silhouette, which provides a more comfortable running shoe feel and is more suitable for daily wear in urban environments at the moment. In recent years, all major fashion brands have been involved in the retro running and soccer elements, this time by Avanti completely play understand~.
As Rihanna makes her PUMA debut, the FENTY logo is naturally all over the shoe. The two colorways feature laser-etched and leather-stamped prints on the outside and heel, adding a sense of style and emphasizing the shoe’s luxury co-branding properties.
New layout for the future
Through the interpretation of the overall design of the co-branded Avanti, it is not difficult to see that PUMA and FENTY are once again working together on a new ‘layout’ for the current trend market, and that the retro trend will remain strong in the future.
Rihanna, as a core female force in the fashion field, we can see her and PUMA’s deep cultivation in the field of sports trends, as well as her interpretation of sports culture and her ability to reinvent the classics under a unique perspective in every inspiration collision between the two sides.
The Avanti shoe is the perfect way to kick off the return of the FENTY x PUMA collaboration. After so many years, Rihanna’s aesthetic and personal style, as well as the classic soccer style of PUMA’s lineage, are once again visible to fans, and we can’t help but look forward to more exciting interpretations to follow.
PUMA, which dares to embrace new things, will also usher in more cross-border moves, including PUMA’s sponsorship of next year’s F1 race, which will launch a new round of exploration into unknown territories. We’ll see what kind of fire will be created between the sports brand and the top races.
Finally, the co-branding will also launch a limited space in Shanghai from September 13-21, based on the hexagonal structure of the soccer ball, multiple space mirror reflection and other designs, to bring a sense of technology full of novelty site; specially created co-branded soccer ball art installation is undoubtedly also a netroots carding a good place to go!
Meanwhile, a limited number of pre-orders will be held daily from September 13th to 15th, from which 20 people will be selected to receive the co-branded purchase qualification. If you are in a position to do so, why don’t you head over and experience the return of Rihanna’s debut?
