“Stussy” is wildly hyped and on fire again?
Why, a street fashion brand founded more than 40 years ago is back from the dead? Why is Stussy, a brand that has been in the news for over 40 years, coming back from the dead? Why is Stussy, a brand that has been in the news for over 40 years, coming back from the dead?
Nowadays, the trend circle brand heat ranking, do you still understand?
Nowadays, in many parts of the world, the line in front of Stussy’s official store has grown longer and longer to enter the store and spend money.
Except for a few Supreme stores in major tourist cities, it’s rare to see a line to get into a store. After all, a lot of tourists visiting cities with Supreme, there are always trendy people who want to bring some “souvenirs”.
However, the fact is that Stussy now has more lines in front of the store than the new Supreme release on Thursday.
A Stussy IST Vintage baseball jacket is now going for Rs. 3.5w for the same model on the secondary market, while another Stussy black baseball jacket from 1982 is available for 5000+.
The recent rise of Stussy may not have been possible without a change in the design team and the subsequent distillation of classic elements from Shawn Stussy’s own time (such as the Black 8, Dice, Mosquito S, Crown, Double S, etc.), which gave Stussy a new lease on life and began to receive a lot of attention from players.
Hmmm… Incidentally, Stussy’s previous creative director was Tremaine Emory, who left Supreme after just two seasons to tear it up.
Nowadays, Stussy’s hotness continues to be high, is the continuation of this route launched a lot of explosive models, like with Denim Tears and Our Legacy launched a three-way co-branded jacket, black 8 lamb wool jacket, etc., all in the secondary market have a low premium.
Spray to spray, as long as the sale is good, reproduction of classic elements of this kind of thing brand why not do it?
Today we also use this topic to take stock of Stussy’s various styles in recent years, recalling the OG’s ruthless products.
1.Stussy FW20 40th Anniversary Black 8 Baseball Jacket
As the “godfather of Vibe” Kenijima’s royal style, this 40th anniversary black 8 baseball jersey is naturally a big hit in recent years Stussy, many bloggers have purchased. Due to the scarcity of goods, there are almost no brand new on sale, so the secondary market price has soared to more than 1.6w yuan.
2.Stussy x CDG SS20 Tweed Baseball Jacket
The 40th anniversary jacket co-branded with CDG in early 2020 should be a precursor to Stussy’s explosion, and was also the first to be harnessed by A$AP Rocky, a well-known hipster in Europe and the United States. At present this jacket brand new on sale is also considered quite rare, basically a coat is difficult to find the state.
3.Stussy x CDG FW20 Air Force Jacket
Another pop-up from Stussy and CDG, the classic air force jacket with embroidered prints from both brands and a 40th anniversary limited edition title, it’s basically a pop-up formula alright. Pictures
The current market new on sale is basically above 5,000, some sizes already need 10,000 yuan to get your hands on it…
4. Stussy x Our Legacy x Denim Tears Baseball jackets
Baseball jackets are basically the king of Stussy’s various styles in the last two years, and in ’21 Stussy teamed up with two of its old buddies – Tremaine Emory’s Denim Tears and Our Legacy – to join forces to create a tripartite co-branded baseball jersey, which is also known for its rarity, and which currently requires 1w+ on the secondary market in order to be able to get your hands on it.
5. Stussy x Dries Van Noten Baseball jackets
At the end of last year, Stussy and the well-known fashion brand Dries Van Noten have also cooperated to launch a baseball jacket, the overall specifications of the process is very stunning, a variety of fine embroidery under the auspices of this jacket has become the focus of attention of countless players.
However, the price of this pricing gap between domestic and foreign pricing, domestic 11999 yuan almost reached the foreign pricing of 2 times, at present with the passage of time, the market price of this jacket is also stabilized at the level of 1w +.
6.Stussy Black 8 Mohair Sweater
Black 8 billiards can be said to be Stussy’s top streaming element in these two years, in which this mohair sweater released in Fall/Winter ’19 has become a Cleanfit boy, Vibe logo piece by virtue of its ambience. Due to the early release, this sweater is also quite a rare one in the secondary market~
7.Stussy x Denim Tears Denim Suit
As mentioned earlier, Supreme Creative Director (departing version) Tremaine Emory has also had a long history of collaboration with Stussy before, and naturally, his own mastermind Denim Tears co-branding. Even during his tenure at Supreme, Denim Tears collaborated with Stussy on several occasions. The most recent collaboration combined DT’s iconic kapok denim with Stussy’s classic double S’s, which is a great way to get the stamp of approval.
8.Stussy x Levi’s Denim Suit
In addition to the collaboration with Denim Tears, this year Stussy itself has also been hard at work on denim, early in the year launched this co-branded series with Levi’s, which is also recognizable as pulling full~
9.Stussy x Nike SB Dunk ‘Cherry’
Speaking of Stussy co-branding, have to mention must be this pair of 2005 release of Nike SB Dunk “Cherry”, also known as Cherry Dunk, high value of the color scheme to support as well as on sale for a long time, the number of scarcity, resulting in this pair of co-branding the current market premium is quite high, and would like to take or have a certain degree of difficulty.
10. Stussy x Nike Air Zoom Spiridon Cage 2
This pair of co-branded Stussy and Nike co-branded the most out of the circle in the past two years, due to the popularity of female players, at the same time there is a high premium, but also let this pair of shoes are many people teased as “rich women happy shoes”. At present, this pair of joint name is even more outrageous, women’s size basically need ten thousand dollars to get…
11. Stussy x Nike AF1 Low
Another pair of “rich woman happy shoes”, the use of these two years Stussy in the co-branding with Nike commonly used linen weave upper and retro beige to create, used in the AF1 is also considered to be tried and true, proper “wealth code”.
12. Stussy x Birkenstock
As the answer to the two versions of Cleanfit now, Stussy and Birkenstock should be the existence of the king of size, while both sides also launched two co-branding in 2020 and 2021, respectively, and the difficulty of getting into the hands of the current are not low.
Basically, it is not difficult to see that Stussy is considered to eat the dividends of the minimalist trend began to take off, although Shawn the old man openly sprayed the replica behavior, but in fact, Stussy did indeed in the old man left behind the valuable archives, brought back more suitable for the current trend of players body design.
As for how much longer Stussy can play with this ambient formula, you may want to give your own opinions ~ as well as, which Stussy item would you most like to see replicated?
