Crazy premium! The first generation ‘The 10’ is getting more and more expensive…
Virgil Abloh passed away on November 28, 2021 at the age of 41 after battling a rare cancer. Quietly, 2 years have passed.
Since Virgil’s death, it’s no exaggeration to say that there have been no phenomenal co-branded releases in the sneaker world. How long has it been since you’ve experienced the impact of the first ‘THE 10’ collection?
In 2016 Nike The Ten program invited Hiroshi Fujiwara and Virgil to design a series of shoes with their respective concepts, and finally adopted Virgil’s program, and the ten pairs of Off-White x Nike shoes were officially unveiled in ’17, and the opening was a king bomb.
When the first generation of The Ten went on sale that year, Snkrs in the country even took the unprecedented step of opening a 2-day marathon sale program.
And offline around the lottery queue site clear is also crowded with people, is definitely one of the shoe circle queuing tripod famous scene.
What ensued, not surprisingly, was a frenzy of hype. Each of the initial The Ten styles are basically the ceiling of hype in their respective shoe models, many of which are in the five-figure range.
Now six years later, and two years after accompanying Virgil’s departure, with a superb popularity and premium The Ten are now at what price point? It’s worth taking a look below.
[The Ten First Generation Market Price Inventory]
- Off-White × Air Jordan1
OW × AJ1 Chicago is undoubtedly one of the most popular pairs in The Ten series. Virgil has deconstructed and reinvented the original Chicago colorway, with a newly designed Swoosh and exposed sponge, which can be said to have completely subverted the traditional sneaker look.
It didn’t take long for this pair of AJ1s priced around 1,400 to be released before they hit $10,000, and in the hours following the news of Virgil Abloh’s sudden resignation the price skyrocketed directly, with the price on the secondary market going straight from $5,000 to $10,000 +, more than 50 times its original price ….
Prices on the secondary market have basically stabilized in the mid to upper 30,000s at this point.
Market price: 25457renminbi -36957RMB
- Off-White × Blazer Mid
In the Blazer’s makeover, Virgil placed the giant Swoosh logo partially on top of the raised midsole, and the oxidized sole became the design language that set the trend for subsequent sneaker releases. The market price of the Blazer has continued to rise since its release, with the most expensive sizes now exceeding 10,000 dollars.
Market Price: 5957renminbi -11947RMB
- Off-White × Air Presto
The Air Presto is also a highly sought-after shoe in the collection and has been worn by many celebrities. The retro cream midsole with a black knit upper, orange label, and huge “AIR” lettering make the Air Presto a moderately recognizable sneaker.
In addition, Air Presto’s comfort in ten pairs of shoes is also ranked in the forefront, so many people rated as the annual king of shoes, the current price of the secondary market is basically in the ten thousand yuan or more.
Market Price: RMB 8857-14947
- Off-White × Air Max 90
Compared to the other models, the Air Max 90 doesn’t have too many changes, the Swoosh is also enlarged with black gel pockets, the upper is designed with a transparent checkerboard pattern, the old midsole with transparent air cushion walls, and finally a translucent crystal cushion to finish off the shoe.
The current price of the secondary market is also around ten thousand yuan and less goods on the market. However, this pair of shoes have obvious oxidation properties of the whole shoe, harm, oxidation after the joy of a new pair of color ……
Market Price: 9147 RMB – 14947 RMB
- off-white × air vapormax
The Air Vapormax model was introduced in the year of The Ten’s release, with a simple black woven upper with a white Swoosh with jagged stitching and an exposed sponge tongue, as well as a transparent air cushion sole. This is also the most expensive Air Vapormax series in a joint, the current secondary market price is around 7000 yuan.
Market Price: RMB 6957-19947
- Off-White × Zoom Fly SP
The Off White × Nike Zoom Fly SP is made of translucent white plastic, and the “Cicada Wings” effect has been used by Nike ever since.The Lunarlon cushioning system consists of both soft and hard foam, which also provides value, texture and performance. The most obvious drawback is the unavoidable oxidization problem, and it is also a relatively affordable model in The Ten series.
Market Price: RMB 4447-8457
- Off-White × Air Force1
Designed by Virgil, the most experimental AF1 was born, with mesh on the toe and middle of the shoe, mesh on the joints, suede around the lace holes, and transparent TPU on the Swoosh. With the rich materials and huge text, the whole pair of shoes is full of playfulness, and the new OW × AF1 still has a super high premium.
Market Price: RMB 10,557 – 27,857
- Off-White × Air Max97
Virgil used the Air Max97 upper to create the ultra-thin Cicada material, and the white wave streamline restored the shoe’s most iconic design language. As well as the Swoosh is enlarged, the black “AIR” and side information are universal elements of the series, and most sizes are still around $10,000 at the moment.
Market Price: RMB 7957 – 14107
- Off-White × React Hyperdunk 2017
As the only actual shoe in The Ten collection, Virgil has also brought a new visual look to it. The front half of the shoe body is made of white woven material, and the back half is changed to composite mesh, and the large Swoosh and orange cutouts are also embellished on the side of the shoe, and the personality of the outside also attracts a lot of players on the foot, which still has a high popularity after many years.
Market Price: RMB 7857 – 16957
- Off-White × Converse Chuck70
As the last pair of The Ten series debut, accidentally jumped out of Nike used Converse’s classic Chuck70 shoe type. The translucent material interprets the theme of “Ghosting”, and the design of the ice-blue crystal midsole wrap is a subversion of the visual effect of vulcanized shoes.
When the release of the consecutive bounced also makes this pair of final work of the heat soared, once became the most expensive Converse 1970S, so far part of the size is still maintained at about 8000 yuan.
Market Price: RMB 4327 – 9657
Vigil Abloh’s influence on sneaker culture is still felt today, with the 3% concept and deconstructed designs appearing in a variety of brands today.
The Ten still looks amazing six years later, and the sneaker market of ’17-’19, led by Virgil, Kanye, and others, is equally nostalgic.
Finally, why don’t you all tell us which pair from The Ten series is your Top 1? And will the next round of co-branded pairs that can rival The Ten be coming back?
