Faye Dong Wakes Up ‘Victoria Harbor Wonderful Night’ with LV 24 Early Fall Menswear Show…
The sparkling sea reflects the colorful Victoria Harbor in Tsim Sha Tsui, Hong Kong, China.
A sailboat with a “LOUIS VUITTON” Monogram print sailed from Virginia to Paris, from Hawaii to Hong Kong, and from Hong Kong to explore the world.
The red lanterns from Zhang Yimou’s film were hung on the sailboat, and the tropical palm fronds on the shore swayed in the wind.
A star-studded avenue of stars awaited the opening of the LV Men’s Early Fall 2024 show.
LV menswear creative director Pharrell Williams’ first early fall menswear show kicked off with a bang.
“Life is like a beach.”
The Hawaiian winds are blowing into Victoria Harbor.
In 1976, the pioneering magazine Extra was born in Hong Kong, and its avant-garde cover stars set off a fashion trend that blended East and West; at the turn of the millennium, the unique Hong Kong films left a colorful mark on the history of East Asian cinema.
The Hong Kong aesthetic has always been international in its outlook, carrying history, culture and art, which is very much in line with LV’s brand heritage, which is rooted in travel and engraved with artistic genes.
In fact, more than 40 years ago, LV opened its first boutique in Hong Kong in 1979 in Tsim Sha Tsui, followed by exhibitions such as “A Passion for Creation” and “Time Capsule”, all of which are testimonials to the collision between LV and Hong Kong’s local culture.
Pharrell Williams’ Asia debut is also LV’s Hong Kong debut.
Growing up in Virginia Beach, Virginia, Pharrell Williams thought of contemporary life as a virtual beach, taking inspiration from the gravitational pull of the moon in the ebb and flow of the tide, with the sun illuminating the day and the moon lighting the night.
The floor of the Walk of Fame was LED to resemble the waves of the sea as they came and went, washing over the front row of spectators. With the sea breeze coming from the harbor, Pharrell Williams tries to cut everyone from Hong Kong in winter to Hawaii vacation time.
A drone hovering over the night sky of Victoria Harbor evolved from the LV Monogram to Pharrell Williams’ concept of Lovers, a slogan from his native Virginia, “Virginia is for Lovers,” which he derived to sound like the name of the LV collection, LVERS, and which he used for his Paris debut, as well as in the design of his LV pieces. LV’s collection name “LVERS” has been used in his Paris debut as well as in the design of LV pieces.
This flashback of “LVERS” is once again on the models who lead the fashion on the runway, as the LV show brochure reads, “LVERS is a state of mind: warmth, happiness and human touch.” This is Pharrell Williams’ gift to the world: respect for humanity and creativity, and love.
In addition to Hong Kong’s pivotal position in fashion, art and culture, Pharrell Williams also mentioned in the interview that the inspiration for LV’s Early Fall collection came from a Hong Kong businessman who “decided to go on a week’s vacation to Hawaii, but during the trip he received a notice that he had to return to Hong Kong to attend an important meeting.”
This whimsy makes us see the LV early fall series of classic formal and Hawaiian resort style combined with quite interesting, sailor suits, Hawaiian elements and suits and other classic tailoring are to break the boundaries of the inherent to an experimental fusion.
Louis Vuitton’s CEO Pietro Beccari said when he offered Pharrell Williams an olive branch, “We can join forces to create new ideas and hot spots, and there are no limits to what we can do.” There are no limits to what we can do, there are no limits to what we can do.” No limits is LV’s brand culture, and Pharrell Williams, who has no limits, is about to make history once again.
“Luxury Nautical Style
LV Defines Dandy Trend for Early Fall 2024
Pharrell Williams acts as a transmitter of energy for the LV Early Fall 2024 Men’s Collection. Sailors, crews, and navies appear frequently on the models, echoing the nautical theme, while the connective power of travel and the Aloha spirit of Hawaii, full of love and hope, will continue to transport energy to all continents.
The sea is a constant theme of life, from which Pharrell Williams has developed several groups of communities dependent on the sea: sailors, fishermen and surfers, attempting to express their respective qualities with different design techniques and iconic elements.
Sailors yearn for not only the calm beauty of the ocean, but also its dark and mysterious side, which attracts them to run into the unknown again and again.
Pharrell Williams extracted the most representative of the free spirit of the sailor’s uniform from the iconic elements – sailor hat, and raffia and exquisite satin and other different materials interpretation of the sailor cap of the multi-style possibilities.
In addition, the classic element of the sailor collar was also integrated by Pharrell Williams with sweatshirts, denim baseball uniforms and other multi-material and multi-style items, so that the vintage uniform breaks through the shackles of the original style, and is fused into modern fashion silhouettes, with a sense of drama and mix-and-match chic without losing a single bit.
From Paris to Hong Kong, Pharrell Williams puts a nautical twist on classic Dandyism.
Inspired by the sailor’s uniform, navy striped double-breasted blazers, flared pants, beaded button-down navy short coats, plain blazers and nautical jackets were all tailored to a gentleman’s silhouette of elegance and grace. As the neon lights of Hong Kong reflect softly on sequin beading and satin three-dimensional floral embellishments, this is the rugged elegance and pragmatism created by Pharrell Williams.
In his interpretation of the fisherman’s identity, Pharrell Williams looked to the nets that he uses to make a living, with the infinitely looping mesh LV logo on knitwear, jacquards on tailored suits, washed denim shorts and shirts, and Keepall bags. It also appears as a shadow on a bleached blue denim texture that is rippled by thousands of blue waves.
Straw, another element associated with fishermen, is used on sandals and hats.
The final presentation of the surfing community is likely to set the trend for luxury surfing in the future, with models wearing modified functional wetsuits and clutching blue surfboards that are steeped in surf culture.
This is Pharrell Williams’ tribute to the surfer’s closet and the spirit of surfing, and perhaps everyone can be a sailor of our time, taking a break from contemporary life as he leads us to the sea.
At the end of the show, a group of models in brightly colored and intricate Hawaiian shirts came out, bringing the fun to a climax. Ten original tropical floral prints were featured in shirts, shorts, suits and accessories such as Keepall bags.
This is to convey to the public the spirit of Hawaiian Aloha, a word from the Hawaiian language that not only means hello, hope and love, but also has a deeper meaning: the joyful sharing of the vitality of the moment, which is an interplay with Pharrell Williams’ “LVERS”.
Among the accessories such as shoes and bags, we have seen some new surprises. The LV Dandy Louboutin in two-tone navy, the surf-inspired LV Trainer sneaker in raffia, the LV Space Lander in suede and denim, and the LV Venice sandal inspired by the fisherman in a Damier checkerboard texture.
The new LV Cobra 3D printed shoes with Pharrell Williams’ R&D 3D printing process make their debut, with a futuristic technological modeling, collision with retro mesh patterns and LV Monogram details, and a “zero-waste” design that echoes the concept of marine environmental protection.
Under the nautical theme, Keepall 25 handbags, Damier Raffia handbags are also presented with tropical seaside prints and Surfing Monogram pattern, from the Damier Denim 3D canvas tropical beaded zipper can be seen that Pharrell Williams will be infused with his own preferences, Keepall 25 handbags are decorated with hand-embroidered seashells and other elements of the sea on the surface of the hand-embroidered Damier Raffia handbags are also very much a resort-style hand-knitted bag.
“Star-studded!
Wake Up Victoria’s Wonderful Night
Pharrell Williams’ LV Paris debut was attended by some of the great female giants of contemporary pop culture: Kim Kardashian, Rihanna and Beyoncé, legendary basketball player LeBron James, the godfathers of hip-hop, Jay-Z and A$AP Rocky, as well as fashion icons such as Zendaya, Jaden Smith and others, who are highly regarded by Gen Z, at the Pont Neuf Vuitton show in Paris.
Pharrell Williams, an influential figure in the fashion world, brought an epic lineup of guests to the show, and Louis Vuitton Chairman and CEO Pietro Beccari joked before the show that it would be the “biggest” fashion show ever held in Paris.
Pharrell Williams led the LV fall men’s debut, also attracted to the bright stars gathered, in Hong Kong Avenue of Stars had left handprints of well-known Hong Kong stars Chow Yun Fat, Louis Koo, Aaron Kwok appeared in turn, so that the public as if back to Hong Kong film star-studded heyday.
The new generation of Chinese actors and actresses represented by Zhu Yilong, Wang Hedi, Bai Jingting, Gong Jun, this sand, etc. also attended the show in new LV men’s clothing, and the old and new stars gathered to witness the collision of fashion, culture and art in the LV fall men’s debut show.
The presence of top musicians such as Time Boys, Justin and hip-hop artist Marci Vai filled the show with a vibrant atmosphere, which was very much in line with the free spirit of music that Pharrell Williams, who is also a musician, wanted to convey.
The presence of Han Cenyu, a new generation of Chinese international formula driver, exuded the racing gene of LV’s brand culture and added to the multifaceted atmosphere of the LV Early Fall Men’s Fashion Show.
Virgil Abloh once said that Pharrell Williams created a ‘new archetype’ for black artists.
Abloh took LV’s luxury fashion in a new street-fusion creative direction, and Pharrell Williams, with the same philosophy, has taken up Vigil’s mantle and continues to join forces on a spiritual level.
Pietro Beccari, CEO of Louis Vuitton, said of Pharrell Williams: “I need someone who is also highly involved in the arts, who can touch people’s hearts through music and fashion and all kinds of collaborations.” After the Spring/Summer and Early Fall 2024 shows, we are more and more convinced that Pharrell Williams is the man for the job. For him, the collaboration with LV is a two-way street, with his show’s music and wardrobe design being an integral part of the art of LV, and at the same time, a proposition for his personal life, Pharrell Williams and LV want to send us the same message as the men’s nautical theme of the Early Fall: if you don’t have the chance to go to sea, go inside and look for the answer.
