Heavyweight! “Supreme x Adi” is going to be co-branded?

Kind of a long time to live, folks. It’s a pairing that would amaze anyone who looks at it, right?

Last week saw the release of the new Supreme x TNF North Face collab. When flipping through the catalog ahead of time, it instantly made our blind editorial staff, spot the wah-wah spots.

Dude, isn’t this Adidas? And, it’s the classic Superstar shell head that Adidas has always favored!

That’s not all, continue to scrutinize the catalogue, in addition to the classic black and white color scheme, another modeling collocation also appeared in a pair of pure black shell head, really high content di!

Old fans know, from the beginning of Supreme soon after the creation of the beginning and Nike depth binding, over the years can be described as a pants to wear to the end, so far this pair of good brothers and sisters have been working together for more than 20 years.

In terms of sneakers, Supreme seems to have signed an “exclusion agreement” with Nike and only mixes with Nike (Jordan, Nike SB, Nike). It’s like an “exclusivity agreement” with Nike!

It’s also just the occasional Vans slip-on, Timberland rhubarb boots, and TNF North Face co-branded big cotton mops.

And as the hook’s old rival, Adidas has not produced any co-branding with Supreme. And it is rare that Adi appears inside Supreme’s publicity!

Finally, PALACE and Adi became comrades in arms.

But PALACE’s popularity and domestic heat has been a drop, and PALACE has no loyalty, sneakers basically in addition to Nike and who all mix. And in all fairness, most of the design is relatively ugly ….

So this time Adi without warning appeared in Supreme’s catalog is still quite a surprise, is this time Nike to be good brother back stabbing?

So love goes away right ……

In the past two years, Adi’s wind direction in the trend circle, as well as the big moves you all have witnessed. It’s definitely reached the stage where the Nike hooker mentality is falling apart.

The cooperation between Supreme and Nike for more than 20 years has used a large number of Nike’s various classic models. All the classic models co-branded, the market and the performance of the players are very fervent.

However, it is not sure what the design director’s consideration is. The more out of the joint, the uglier and more abstract, popular models and a large number have not been done, but Supreme intentionally just do not use, as if there is a kind of “Pushin” confidence.

The new models that have just been revealed include the Darwin “Barb”, Air Zoom Courtposite Wind Tow, and more, but the Archive model is true to the High.

In this case Supreme rather than continue to dig deep Nike niche shoes, put the market no one asked for, as well as jumping out of the vicious circle for a change of taste, and Adi another way to stimulate the market, stimulate the player is not a good way.

And long ago sold out to the VF Group, a New York born and bred American brand, there is no need to die to Oregon running big old man (NIKE), the Germans (adidas) can also be.

More ruthless words, if Supreme can left hand Nike, right hand Adi, both sides eat is even more difficult to imagine…

And one of Supreme’s signed skaters, big brother Jason Dill, is himself a bit of a douchebag in the Addy camp.

What do you think about Supreme and opening a collaboration with ‘Adi’ on the road to co-branding?