I’m a fool! “FOG x Adi” manager: dude really didn’t make any money, just making friends ….
Just when everyone is still obsessing about the cost-effectiveness of the “Fear Of God × adidas” co-branding, Fear Of God mastermind old dog Jerry Lorenzo has finally spoken out:
Dude I, really did not make money!
Jerry Lorenzo, who has been working on the FOG for the last 3 years, has finally delivered his first assignment in the 3 years since he joined Adi and put it to the market test.
Almost 10 days have passed since the official launch, and basically the entire FOG website is currently on sale in large quantities.
Jerry himself, in addition to the recent visit to Beijing and Shanghai, China, the buddy also surf the Internet every day. This is not, but also with the netizens network line, excited to say:
“This time the FOG x adidas themselves did not earn money at all, and even in the loss of money, the main one for the love of power generation.
Okay, you’ve been in China for a few days and you’ve already learned the tricks of the trade?
“Families, everyone on the selection team is stopping me from stocking the shelves, every additional sale will cost us more money, but it’s our long-cherished wish to give our fans and families benefits. Here, on the link!”
When this statement was made, many netizens also arrived at the scene to start a heated discussion and expressed their disbelief.
However, there are actually aspects that I agree with.
Jerry Lorenzo has been on board with Adi for 3 full years, 1095 days of creation, screwing up no more than 40 individual designs. That ROI (return on investment) is one of the jewels in the crown of economics.
And the production side is all Adidas. Adi gave Old Dog a signing fee, a production line, and publicity to Old Dog. Even the name of the brand is “FEAR OF GOD ATHLETICS”.
The big chance means that the old dog will turn his face away from Adi one day, and the brand can take away by itself, Adi can’t do anything about it.
And Jerry said not to make money, the probability is that the three-year team’s salary + social security + design and development of all the inputs are counted, standing in the perspective of Adi, this wave of loss of money I believe.
Moreover, since the release of the co-branded series, the old dog contacted a large number of interviews, what international version of GQ \ VOGUE \ WWD turn on, come to the country area purpose only 2:
1, to be interviewed;
2, as an iconoclast, and fans to take pictures;
The old dog, as it turned out, was discussing with the internet that he hadn’t made any money.
By all rights, this should be “not for money, just for fame. Or “Jerry makes money, but doesn’t want to make friends with Artie.”
（”That’s one of the reasons why we started MMNF.)
（”In the fashion world, it’s all about making money, not friends.)
When interviews, for example, talk about the cost of the Athletics shoes, he will say, “We improved the finished product for a long time before we made it, I think he should sell for about 1,000 U.S. dollars (equivalent to 7,176 yuan), but it is not the case.”
We read the understanding to see that means, FOG x Adi sells one pair, Jerry loses one pair?
The prices of the first batch of Athletics items are now clear to everyone, with the two main pairs of shoes Basketball Basketball Shoes $1,699 and Rivalry 86 Low $1,399.
At the same time, he wanted to make a shoe that could occupy the same position as the Nike Air Force 1, so he created the current Rivalry 86 Low.
To summarize, from Jerry’s perspective the price now belongs to the cheap fans already~
Jerry Lorenzo has been pigeonholing his fans for so long.
The dust has finally settled on what can be called one of the most anticipated co-branding collaborations in the last 3 years for trend-setters, “FOG x Adi”. As for the price of this round of debut, whether jerry earns money or not, you can discuss~
In addition, the lineup that Athletics has already revealed is absolutely huge, so you’ll just have to wait for each of the joint list items to take their turn.
