Champion “Little Dragon Man” Year of the Dragon CNY Limited Revealed, Raid is on!
It’s that time of year again, when the Chinese New Year CNY collection is rolled out!
CNY has almost become an annual event in the trend circle, but the relatively monotonous templates for a long time have also made the various items start to be tasteless, and the overall New Year’s flavor conveyed has become more and more diluted. A lot of odd CNY designs will be taken out and tortured by fans. ……
How to turn CNY into something new has become a topic that brands are racking their brains to deal with. Champion has just announced the release of the “Little Dragon Man Series” for the Year of the Dragon, which has given us a bright answer.
Inspired by the classic children’s song “Little Dragon Man” which is familiar to all of you, Champion has made a new conception of the New Year’s flavor of the current Z-generation group through sampling forms to create this special Year of the Dragon CNY item.
I believe that now re-listen to the childhood song “Little Dragon Man”, a “I have horns on my head, I have a tail behind me” should be able to let countless players straight call master green back!
Based on the concept of fun and being close to the trendy lifestyle of Generation Z, Champion has added a storytelling narrative to give new life to the traditional CNY theme.
“A New Way of Thinking about the CNY Proposition
Discover the flavor of Chinese New Year in the eyes of Generation Z
In fact, at the end of 2022, Champion used the children’s song “Two Tigers” as inspiration for the CNY “Tiger Tiger Series”. The specially created tiger pattern with “one without ears and one without a tail” buried in the egg, also made people laugh, and received unanimous praise from the players.
From Champion’s point of view, the current Generation Z youngsters, as Internet natives, have a vastly different understanding of the concept of “Lunar New Year” than the previous generation. Nowadays, people are more willing to unlock a new type of socialization through social media to find novelty and fun during the New Year.
Therefore, Champion came down to mingle with young people and unlocked the New Year’s theme with a “fun” attitude, which is more in line with the personality of contemporary youth.
When you see the limited edition “C” logo of Champion, the melody of “I’m a little green dragon” will echo in your head.
Champion’s classic logo has always been a core design element in all of its products, but this time, it’s a change from the old image, consisting of green and blue colors, and filled with a dragon scale pattern, which makes the image of a little green dragon come to life at a glance.
As to what surprises Champion’s CNY “Little Dragon Man Collection” brings, why don’t you explore it with us below?
“The Most Special Dragon Year Limited Edition
Champion’s new interpretation of the Chinese Zodiac
In contrast to the overwhelming Chinese red of the New Year collection, Champion’s “Little Dragon Man Collection” breaks the framework with its unique and creative perspective, using green, black and this year’s hot dark brown meridian colors in a variety of items.
Of course, the exclusive red and gold colors that reflect the New Year’s theme are also indispensable, leaving plenty of choices for players who are more willing to pursue the festive atmosphere. Under the classic color scheme, Champion also breaks the boring routine with interesting patterns, bringing more fresh experiences.
Baseball jackets, as the clothing style that can best reflect the young group, the overall college and street atmosphere coincides with the theme of Generation Z on the back of the Champion “Little Dragon Man Series”, and naturally became the most important choice in the series.
Designed with the most classic varsity baseball jacket configuration, the classic color clashing white sleeves + striped thread design is full of retro sense, whether it is with the traditional Chinese red or the symbol of the Chinese zodiac green are very easy to use, and perfectly wandering between the classic Chinese elements and retro street~.
In addition, the iconic Champion “C” logo on the chest has been updated with dragon scale details, while the back features a playful little dragon man and a hand-drawn “CHAMPION” print.
It is worth mentioning that the two little dragon-men echo the blue and green colors of the logo, and one of them adopts the traditional image of a dragon, while the other is a novelty image with a Champion hat, which cleverly conveys the collision and inheritance of tradition and youth culture.
Comfortable and wearable, this sweater has always been OG Champion’s go-to item, with a classic round neckline and raglan sleeves for a retro sporty look.
The embroidered Dragon Man pattern is a detail, and the two are presented in different color versions in the form of mandarin duck eggs, echoing the theme while also enhancing the texture of the entire piece. Well, the first couple’s outfit of the new year is also available~!
At the same time, the design of the color collision splicing is visually richer in terms of layers, so that simple sweatshirts can also be easily worn with a more youthful and lively sense. White and red, black and white are classic collocation that can’t go wrong, while the combination of dark and light brown wakes up the winter dopamine, and takes the Chill atmosphere in minutes~.
In contrast, the cardigan sweater is a direct blend of the limited CHAMPION Logo and the “Little Dragon Man” pattern, and three-dimensional foam prints to bring alive the Little Dragon Man modeling, in the cap rope is also used in the Chinese red knot elements, combined with each other under the CNY identity is even more self-evident!
Of course, the Champion “Little Dragon Man Collection” is also a rich lineup, with more apparel including hooded sweatshirts, T-shirts, sweatpants, and other iconic Champion items that are essential to your closet.
Combining the traditional CNY Chinese zodiac elements, the two little dragon men motifs throughout the entire collection, along with the rich color palette of the CNY, bring a dynamic and cute temperament to the items, exuding the unique aesthetics of the collision of traditional elements and street style.
In addition to a wide range of apparel, Champion’s “Little Dragon Series” will also bring three pairs of CNY limited footwear. AutoSkate V.Dragon uppers are made of dragon scale patterned leather to symbolize the Year of the Dragon with a Chinese red color scheme that is full of Chinese flavors, with wavy cream curves on the body of the shoe, and a soft, fluffy, and fluffy toe to make it easy to create a trendy, Chinese New Year’s Eve look.
The laces are also decorated with red and yellow dragon scale patterns, and the combination of thick and thin double laces and Velcro design makes the whole pair of shoes more playful!
▲AutoSkate V.Dragon
TronSkate V.Dragon also takes the classic “Torn” design as its core, utilizing the popular bread skateboarding shoe silhouette, with many details such as dragon scale patterned leather, twine laces, the Dragon Woven Marker, the Dragon Torn logo, and many other details to bring a strong sense of recognizability and styling.
▲TronSkate V.Dragon
AutoSkate, TronSkate two pairs of bread shoes will also come with additional removable Velcro for players to play on their own, creativity attribute to the next level. I can only say that this wave of Champion is too good at playing~!
The Champ XXL Dragon comes in a retro white and red color scheme, highlighted by the logo graffiti throughout the shoe. The Dragon microfiber and Dragon silk fabrics are a perfect combination of technology and CNY elements, and the unique Chinese knot tying of the laces is the finishing touch.
The cushioning midsole is equipped with Champower Comfort technology, and the thick sole design of the version ensures comfort and further elongates the leg line, unlocking more possibilities for trendy wear.
▲Champ XXL Dragon
In terms of accessories, the “Little Dragon Man Series” offers classic bowling ball and dumpling bags, with the Little Dragon Man logo highlighting the New Year’s theme, as well as a round coin purse and capsule headphone bag to greatly enhance the practicality.
The colorways appearing throughout the series are all echoed in baseball caps and cold caps, making it easy for players to match the whole set. The simple embroidery pattern creates a strong American retro atmosphere.
“Brainstorming.”
More possibilities for Champion
Although Champion is a veteran sports brand, it has always been committed to exploring more possibilities of culture and bringing street fashion items with OG style and new concepts in new and innovative ways. This is one of the secrets of Champion’s ability to stay on top of the ever-changing trends and continue to attract young people.
The Year of the Dragon is approaching, interested players can lock Champion “Little Dragon Series” in advance, in 2024, together with the “brainstorming, omnipotent”!
「Drop Infos」
First Release Date: December 22nd
Release Channel
Official Champion Tesco and Tmall Flagship Stores
Champion offline official stores
