Jennie went solo! On the 1st day of opening a hip-hop label, the official website server went down…

After going solo, Jennie has finally revealed her big move to open her own label and become a boss! Recently, she suddenly released a set of promotional photos in IG raid and officially announced the launch of her personal studio “OA ODDATELIER”.

If it’s not a surprise, it should be a hip-hop studio.

Jennie also went along with the trend of releasing small essays, officially announcing her business plans to her fans:

In 2024, I’ll be starting my SOLO schedule with my own new company called OA, and I’m very excited about what’s going to happen next, so please support me in my fresh start with OA and of course to BLACKPINK, thank you.

On December 28th, Jennie continued to announce the official opening of OA by posting a simple opening ceremony on her snapchat with the caption “A day of thanksgiving”!

OA’s official account has quickly attracted over a million followers in just one day of its existence, so it’s clear that Top Stream’s popularity is still quite high. As well as, Takashi Murakami and other big names in the industry have also been secretly following it in advance, so it’s hard to say whether it will create a linkage in the future or not~

OA studio released two sets of hard photos of the boss changed from the usual sweet modeling, simple Slim shirt with stockings and shorts serious and not lose sexy, President Nicole’s wearing skills are still online.

Another group of Boss Look elegant and playful, gray dress from Courrèges, as well as the choice to Ann Demeulemeester high-heeled thick-soled leather shoes with white socks, the hottest Gray Department of the old money to wear Nie always arranged first.

OA, known as ODDATELIER, is a brand founded by Jennie and her mother in November this year. Row, this wave is two generations joining hands to start a business together.

As soon as the news of the official announcement came out, OA’s official website was once rushed directly to paralysis due to the excessive amount of visitors, and the website has now been reopened.

The content of the website ranges from Jennie’s advertisements and singles in October to the annual report of fashion magazines in December, which is a complete record of boss Jennie’s recent work dynamics.

It’s worth mentioning that the “OA” Logo Hoodie, which Jennie is personally carrying, is also the first item of OA and is expected to be released soon.

Combined with the previous news that Jennie applied for a registered trademark in 43 categories covering music, clothing, makeup, brand advertising, etc., it’s still very likely that she will be the first to launch a clothing peripheral. And the subsequent business scope is quite extensive, so fans can look forward to a wave~

Of course on the official website it also says that there will be many music activities in the future, and that Boss Kim will probably sign more artists in the future besides his personal label.

On December 6th, YG and BLACKPINK’s months-long contract extension controversy came to an end, with the group finally signing an exclusive contract for their group’s activities, and will be releasing a new album and embarking on a large-scale world tour.

However, YG has just announced that they will not be renewing their solo contracts, and that their old label will be supporting them in their solo activities.

Jennie is currently back to commercial free agency of the fastest, has been the first time officially launched a personal label, before the personal Solo single, a variety of personal commercials have not been less, proper career strong woman.

Last month, she also just threw in 5 billion won (about 28 million yuan) to buy a single-family house in La Terrasse Hannam, which has an area of 286 pyeong (about 945 square meters) in UN Village, a high-class villa area in Hannam-dong, in full payment. But it’s all just a sprinkle for rich girl Nee-san~

Previously, the American fashion bible Women’s Wear Daily (WWD for short) named Jennie as one of the 50 most influential women in 2023, and Jennie is also firmly among them with her top worldwide traffic.

All the signs show that after leaving YG for so long, her career is basically unaffected but is getting more and more popular.

Now Jennie has finally taken her destiny into her own hands, and she didn’t forget to mention the team BLACKPINK when announcing the brand, so maybe OA will bring a dream linkage with the other three members in the future.

Jisoo, Rose, Lisa three people have not yet exposed what big action, will follow Jennie’s footsteps along the way have set up their own personal brands are not sure.

So BLACKPINK members and YG’s pulling finally came to a grand finale, after previously experiencing a plunge in stock prices, YG successfully renewed BLACKPINK group signing the news and then quickly let the stock price rose 20%, slightly back to the mouth of blood.

It must be said that the four girls, who once supported 90% of the company’s revenue, are really in control of YG’s life and death. ……

Lastly, why don’t you look forward to what Jennie’s solo label will continue to open up, and what big things the other three members of BLACKPINK will bring to the table in the future?