Hyped to $1,400! “Starbucks” co-branded cups go on sale, line up overnight and get snatched up by scalpers…

In the picture below, many young men and women are lining up in front of Target and they are ready to sit outside all night. Do you think it’s a “Black Friday sale”?

Ta simply to grab a “Starbucks” co-branded thermos in a frenzy! There is a video with the truth ….

UGG+Yoga pants are the new streetwear standard for American girls, so it seems that following the trend doesn’t really know any boundaries.

Many scalpers queue up for more than 9 hours just to get an everyday sipping slugger fan co-branded mug~~

Can you believe it’s the “Big Head Ice Cup” below?

Don’t be surprised, now go to the green fork on the look, this thermos series, the most expensive has been dried out of the premium of 1000 U.S. dollars (about 7,168 yuan), and it is non-co-branded Barbie pink style. 7,000 yuan to buy a cup, can only say that the United States of America old iron to bring up the tempo of the rhythm is not at all worse than the domestic ah ……

And the Starbucks co-branding that just went on sale was also speculated to a price of $200 (about RMB 1,400).

And 317 of them were sold quickly in one day, and the secondary trading water dried up to $51,037 (about RMB 365,900) directly!

Keep in mind that this mug was originally priced at $40 or $50 on the official website, and this Starbucks co-brand was originally priced at $50, with no difference at all except for the color.

The domestic directly from 188 yuan can make friends with the same model, speculation to 7k of the same capacity style is only 288 yuan, belonging to the is quite friendly~!

Don’t say, foreign trade business opportunities? Export domestic sales to export?

And as Stanley’s resident co-branding target, Starbucks has seen not-so-low speculation on both of its recently released co-branded models. Has cup speculation become the latest way to make money for foreigners?

Even, this “Stanley x Starbucks” big head ice cup co-branding, but also by the foreign old man passionate “0 yuan purchase”, Tik Tok also has a netizen specifically open the live broadcast to record this anticlimactic robbery screen!

And, this raid on the sale of the Starbucks co-branded pink insulated mug has already quickly gained a super high level of attention on TikTok.

The Netflix push is definitely one of the elements that made this cup take off ….

Secondly, there was a ‘God’s reward’ sensation before.

That is, there is a person on the American Shake Shack who had a car accident where the whole car was on fire, and the person ran out, and when the fire went out and came back to look at the inside of the car, he found that the cups were still alive and well, and it was just burnt black. Even the ice hadn’t melted. Then Stanley heard about it and gave the blogger a new car for free.

The cups are still there when people leave. This marketing tactic, do you eat it?

But then again, we’re familiar with mug snatching! Remember the Cat’s Paw mug that went on sale in China in April 2020?

The original price of $199 was hyped up to over $800, and then the next release had people going to Starbucks night row…

However, part of the reason for this year-opening hype and high premium is that the Starbucks Stanley co-branding is only available at select Target stores and is more limited, with many people waiting in nightly rows to grab a copy and all sorts of outrageous events to add to the mix~.

The scalping market is getting more and more magical, Barbies, would you pay 1000+ for a Starbucks co-branded thermos?