Stalled! “The North Face Purple Label” is on sale, and “Men’s Black Silk” has finally gone out of style…

We have studied the matter of “trend impotence” before.

Under the influence of this symptom, the North Face Purple Label branch line, which was once sought after by Japanese outdoor fashionistas, has finally, almost lagged in sales.

In the past, many popular models were basically sold out in seconds on the shelves.

But the current official website 23FW opening season until now has been quite a long time, a lot of once popular items are still basically full size in the sale, the actual beginning of the pendulum sale.

Even winter’s signature Photonics Classic Down Coat, which has been on sale for so long and is still available in some colors in all sizes, is a complete contrast to the previous two years when a piece was hard to find.

Not to mention other styles that are already average in terms of heat.

What do you mean? “Men’s black silk” doesn’t sell?

Old players should know, has always been the purple standard and flooded the standard north face “school uniform” attribute comparison, in order to be more realistic (because nanamica this “shady businessman” is really expensive pricing)

Purple label also in the first few years has become the meat and potatoes in the eyes of the major buyers, not only the styles of the official online shelves sold out speed visible to the naked eye, the big hit models and even the buyers of the goods in the hands of the goods may have to grab a rush.

Even fans who ran into Chan, who is practically based in Japan, could easily recognize the purple North Face Logo on the waistband of the corduroy pants at a glance.

Numerous driving, which Chen Guanxi the same model of photoelectric down old man cardigan you should not be unfamiliar with, a lot of famous scene photos have shown, absolutely love the single product.

As one of the purple labeled fixed tomato style, Chen Guanxi is also on the body of the different years of the version, so that now open Taobao there are a large number of hit version of the goods hanging on the # Chen Guanxi # tag in the sale, the degree of fire is really not to say ……

The purple label jeans, which were “praised by name” on Instagram by Mr. Guan Xi, also triggered a wave of rush purchases in the previous two years and became a phenomenal item.

But put it now, it is estimated that the Purple Label still pay attention to the players should feel that the TNF Purple Label line is obviously a little bit after the strength of the ……

As we all know, the north face TNF’s Japanese special straight line Purple Label is an independently operated product line and is operated by Goldwin and nanamica agency.

TNF’s purple label has the words “made possible by nanamica” underneath the logo, and shares the same website as the main line of nanamica.

First of all, there is nothing new in the product every year which basically becomes the biggest object of fans’ complaints.

Purple label has always been the core of the simple color scheme, the single product color scheme is also most of the solid colors, the style basic good to wear and so on are the reasons for the popularity, the result has become one of the important factors of the current fall.

Plus these two years the purple label is basically moving to pull out the same version of the color change version, simple modification can be sold as a new model, the price is not down but up, more or less is a little bit unorthodox, vaguely a little bit of a rotten open cut feeling.

Purple label’s ace item Chino pants, with a hanging down to vaguely reveal the purple label Logo small belt as well as the title of the same model Chen Guanxi favored by all kinds of players.

But the same basic color, even Lookbook every year is a flavor, mixed together completely silly to distinguish. Over time it is really difficult to let people not aesthetic fatigue, after all, who wants to buy new models every year and their own before the big difference is not bad things…

Therefore, in the past two years, Purple Label has been teased by players as “selling more expensive Uniqlo”.

In terms of design, is also visible to the naked eye perfunctory, the early two years of Purple Label, although the core of the basic single product, but basically every season can bring people some eye-catching products.

And during the recent year basically most of the time in eating old money, it is difficult to make people feel fresh design again.

Despite the scheduled co-branding by brands such as Monkey Time, the designs are becoming more and more mediocre performers like the main line.

Recently, I can think of a big action out of the circle, probably belongs to the 21SS and Palace to bring the cooperation, but also basically the two sides simply stamped, tasteless paste Logo operation did not create too much wind and waves.

As well, the mainstream Japanese brands have gone through a wave of bloodshed, and more players have been inclined to choose Goldwin, which is more pioneering, or DAIWA, which combines both functionality and City Boy style, among the functional Japanese fashion brands.

Even a lot of players who have been playing Purple Label for a while are slowly starting to get into the arms of the more stylized mainline nanamica…

And as the heat of the Japanese tide style took off in the previous two years, resulting in a number of national tide brands began to join to go up the leveling route, the current national tide no matter in the quality or choice of surface has begun to bend the road to overtake.

In recent years, the Japanese tide in the domestic wearing trend is gradually replaced by Cleanfit, Opium, American sports various terms.

Most people have chosen a more “cost-effective” domestic Japanese tide style brand, or simply change the track directly when the American boys, and then directly “trend impotence”.

So what do you guys think, is the TNF Purple Label still worth buying now?