The “King of Pigeons” in hip-hop! ROBBi x STAPLE’s new co-branding program revealed, limited edition guide!
Mr. Hiroshi Fujiwara, the “Japanese Zeus”, recently attended SneakerCon in Singapore and took to social media to chat with some of his closest friends.
One of the figures sitting next to Hiroshi Fujiwara is also very heavy! The guys should all have familiar faces, also a well-known OG in the trend circle – Jeff Staple!
Jeff Staple’s status in the fashion world needs no introduction. Back in 2005, Jeff Staple was the creator of the “Grey Dove Dunk”, which represented New York City in the “Four Cities” limited series created by the Nike SB division.
Jeff Staple, who has recently returned to the public eye, has made another big move, taking to his social media accounts to reveal his newest co-branding project, and to show fans a sneak peek at the design.
I’m sure you’ll recognize the familiar silhouettes from the first glance, and it’s none other than ROBBi, one of the country’s leading players in the field of hipster art!
This time, both parties will explore the cultural connection between “New York and Shanghai” through the background of their respective cities, breaking the space limitations and exploring the unknown chemistry between the two cities.
“Dove is the flavor.”
ROBBi x STAPLE interpret “New York Street, Shanghai Accent”.
In the framework of street fashion, “city” has always been a topic of creation. Whether it’s the world tour theme launched by Stussy, the originator of the street trend, or the city-limited concepts launched by various brands, the city, as a special medium, vividly represents the cultural attributes of different regions.
During the years of precipitation in the trend circle, Jeff Staple has long become synonymous with New York street culture, pigeon logo and classic gray and pink color tone has become one of the representative elements of STAPLE, and then often appear in more brands co-branding, become an indispensable part of the New York street trend.
Born in Shanghai, ROBBi naturally has a strong connection with the local culture. Whether it’s the brand’s distinctive style or the diverse selection of co-branded objects, it all highlights the diversity and inclusiveness of its hometown of Shanghai, a city of many.
“A Vehicle for Transmitting Culture”
How does a celebrity-owned ROBBi get out of the ring?
As a new top stream in the field of domestic trendy art, ROBBi has been quickly noticed by many hardcore trend players since its official birth in 2022.
ROBBi’s space rabbit image was originally inspired by China’s first lunar rover “Moon Rabbit”, and the space theme and futuristic design were refined into the brand’s brand-new IP image. In just a few short years, ROBBi has swept through ComplexCon, CDM, and other trendy art fairs to make its mark, and has had a strong bond with the local culture and the global trend of the new generation ever since it was born.
Due to the mostly limited edition, coupled with the art collection value brought about by conditions such as ultra-high recognition, ROBBi has also attracted a lot of big celebrities to get their hands on the collection, even stars such as Wang Hedi, Zhao Lu Si, Li Xian, Luo Yun Xi, Tan Jian Ji, Liu Wen and so on have one in their hands!
Before STAPLE’s cooperation, ROBBi has already been cooperating with Aston Martin Shanghai, Lamborghini, Porsche Design, and BRABUS, four luxury car brands, and the top stream of the gaming circle such as X-Box, by virtue of its futuristic and technological design, covering various fields related to trend, which is called “co-branding harvester”!
In the art circle, some time ago ROBBi also joined hands with Chinese contemporary artist Chu Chao to launch the “ROBBi-Xuan” alabaster series handmade from alabaster black clay, the artist Chu Chao hand-painted version, and even in the spring of the China Trade Shengjia auction auctioned at a staggering price of 230,000 yuan!
The value behind ROBBi can be seen in the many accomplishments that are beyond the reach of its peers in the hip game world. With the support of various factors, ROBBi’s many co-branded styles have repeatedly taken off in the secondary market, and the fans’ pursuit of them has made them the hottest IP in the current wave of games.
When ROBBi and STAPLE collide with each other through the aesthetic imprints of different human environments, using the urban streetscape as a canvas, what kind of sparks will be created? Let’s explore together!
“The City is the Connection”
How ROBBi x STAPLE breaks through cultural barriers
This ROBBi x STAPLE joint-named handbag combines the traditional elements of different Chinese and Western cultures in a trendy way, with Shanghai Shikumen culture as the cornerstone, and integrates them into the ROBBi IP image carrier.
When the iconic pigeon silhouette that symbolizes the spirit of New York City’s streets is projected by artist Jeff Staple onto the grey and red panes of a classic Shanghai warehouse, a crossover of inspiration and strength emerges, resulting in the first two-light figure since the birth of ROBBi.
When the lights were turned on, ROBBi’s futuristic body was fully revealed, visually conveying the sparks of the co-branding to each and every trend-setter, as well as thoroughly stimulating the passionate and courageous trend colors contained in the fusion of the cultures of the two places.
At the same time, Jeff Staple’s creativity is also more reflected in this co-branding, not only will the Chinese aesthetics of Shanghai’s imperial gray and red lattice be applied in a trendy way, but also his own signature pigeon elements and the traditional Chinese symbols of yin and yang are cleverly combined in a very recognizable and interesting pun pattern, which adds a lot of color to this co-branding.
Although co-branding in the field of fashion and art has almost become the basic operation of major brands, the collaboration between ROBBi and STAPLE is still eye-catching.
Whether it’s Jeff Staple, the OG of trendsetters, or ROBBi, the newcomer to the trend art scene, both brands have used their own specialty elements to combine the pigeon sub-symbol that symbolizes the streets of New York City with the Shanghai accent through the humanistic theme of “city” to create a playful and interesting piece of artwork. The artwork is fun and intriguing.
Between seeing and being seen, ROBBi will once again play a new twist on the usual co-branding operation, which is perhaps the 1+1＞2 co-branding paradigm that many players want to see.
This heavyweight co-branding, the debut of the occasion is also locked in the recent global trend culture interaction event ComplexCon Hong Kong exhibition.
Between March 23rd and March 24th, 2024, ROBBi x STAPLE co-branded handbags will be on sale at the 2024 ComplexCon Hong Kong exhibition site, where Jeff Staple himself will be present to sign the handbags, and there will be an opportunity to get a group photo! Don’t miss the chance to experience ROBBi’s charm for yourself~!
ROBBi as a bridge will continue to connect more IPs in different fields in the future, and will continue to lead the audience to break through the shackled imagination and cognition as a brave trend-setter. Let’s wait and see what other surprises this “rabbit” from Shanghai can create!
“Release Information: Drop Infos
ROBBi x STAPLE
Product Specifications: 70cm/27cm
Release date: March 23, 2024 onwards
Platform
ROBBi H5 website
ComplexCon HK Live