Adi CEO is dumb! Germany team switches to Nike, FA: Nike pays too much money heheh

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Who would have thought, Germany’s national brand, adidas and the German Football Association for 70 years of cooperation, overnight by Nike to the yellow, married for 70 years but “platinum wedding” ah.

It’s gone.

It is reported that Nike has now officially reached a cooperation with the German national team, and will start using Nike sponsored jerseys in 2027. From 2027, Nike will pay more than 100 million dollars a year to the German Football Association, and Adi can give to the highest bid only 50 million, the difference between the two sides of the sponsorship fee nearly double, it is not difficult to understand.

In response to the unexpected situation, the current CEO of Adi the first time to appease the military issued an internal announcement:
1, only the same day by the German Football Association notification will choose a new sponsor (that is, Nike)
2, Adi will have a new sponsorship team (but currently confidential)

However, the good thing is that this year’s European Cup is about to open, adi also in recent days officially announced a new generation of four-star Germany’s jersey, will be divided into the classic white as well as rosy red, I have to say that the perfect fusion of Germany and adidas, it is really too harmonious…

If adi goes all out to take the US sponsorship, then things get even more interesting. Swapping owners isn’t entirely impossible after all, with the likes of the US Soccer Federation’s familiar Miami International being sponsored by adidas.

But due to the aftermath of Messi in Hong Kong, it is expected that sales of Adi’s Miami International jerseys in China as well as Argentina jerseys have long since plummeted…

Even dating back to the 1990s, the U.S. team’s jerseys were originally sponsored by Adi Shamrocks, but who knew the summit road turned, and the big-name German team had a day when they were stolen from their home…

The US team is a good team, but how can it compare to the big clubs and powerhouses of European soccer ah friends. Dizi, tomorrow smash listen to my advice, tomorrow to Xiao Hua transfer 5 billion, the liquidated damages also padded, take down the NBA. kick Nike to fool.

(* not cold knowledge: 2006 Adidas (Adidas) spent $ 3.8 billion to buy Reebok, then threw $ 400 million logically became the sole sponsor of NBA jerseys, and signed a business cooperation contract with the NBA valid for 11 years, into the monopoly period;)

“We are very much looking forward to working with Nike in a future partnership that will enable the DFB to continue with its key tasks for the next 10 years in order to promote the overall development of soccer in Germany,” said current DFB President Neuendorf.

“One thing is clear, however, and that is that by December 2026 we will be striving for joint success with our now long-term partner Adidas, for which the German FA is indebted for more than 70 years.”

Okay, it’s been confirmed that we’re going our separate ways, but there’s still some room for maneuver.

At this point Adidas’ partnership with the German team, which has won four World Cups and three European Championships during the 70-year-long partnership, is completely on the countdown.

With Argentina in South America it can be said that it has always been in the sport of soccer, which has always had great exposure as well as commercial value.

So in the era of Nike, adidas and Puma, I wonder who will be Adi’s next ultimate target?

Because after Germany is about to go into the arms of Nike, the only countries left in the Adi lineup for this 2022 Takal World Cup are Argentina, Mexico, Japan. Spain, Belgium 5 countries.

Good thing Adi has a unique vision and luck, Argentina successfully won the championship the year before is considered to win hemp…

Now, the Germans don’t use it for their own brand, and the 70-year partnership stopped when they said it would, after all, Nike gave too much away

The fans who watch the fun have already YY the rendering of the Nike jersey, and I have to say ah, compared to the classic black, red and yellow three bars, Nike can do is really limited, too plain and simple.

So that means that the 2026 World Cup in the US, Canada and Mexico will be the last time that the German team will wear the adidas-sponsored jersey on the field, and when the German jersey doesn’t have the three stripes, the soul is completely gone.

On the contrary, Germany cast Nike, in the production of jerseys reputation has been poor to the top, not only in this field of soccer.

Even previously in 2017 when the NBA changed its jersey sponsor, many fans angrily sprayed Nike, the quality of the jersey value and Adi is really a world of difference.

In recent years there have been a number of operations that have refreshed the lower limits, so I won’t expand on them…

Finally, we suggest that Germany’s biggest fans should stock up on Adi’s national team jerseys within the next three years.

Because I don’t know how long Nike has signed this contract, I don’t know if I’ll ever see the three-barred Germany again in my life.

Finally, let’s take a moment to comfort Dizi and Gulden: Dizi and Gulden, Chinese soccer is sponsored by Nike, and Chinese basketball is also sponsored by Nike. Our German chariot will wear hooks from now on.

1, 2015, the largest sponsorship contract of the national football team, is Nike in the next 12 years to the China team to provide annual sponsorship of not less than 100 million, the total value of the contract more than 1.2 billion.

2, 2018, Nike renewed the Chinese national men’s and women’s basketball team, the contract 10 years.