Heavy: ‘The North Face x UNDERCOVER’ Co-branding 2.0 Revealed, With A Guide To Getting Involved!
A while ago, Kanye West suddenly and accidentally wore a The North Face classic Nuptse down jacket at the audition, which instantly swept the entire trend circle!
After all, after becoming a “public enemy”, Ye rarely wears mainstream brands in public.
Old fans know that earlier The North Face was as a classic item on Kanye’s body in his OOTD has a lot of high light performance.
In his recent modeling, it is also not difficult to see the proportion of outdoor elements is very strong, and The North Face is more no matter in the professional outdoor field or the current trend of the environment are indispensable existence, so once again was pulled out in such an important occasion to wear on the trace.
As a cross-border pioneer in two fields of outdoor trend, The North Face has long been a must-have brand in the closet of trend players. And with a variety of classic collaborations, it has created countless heavyweight limited edition items.
Recently, the North Face has just released Supreme’s limited edition co-branding, two collaborations with CLOT, and a new series of TNFH with HYKE, all of which have made trendsetters scramble for their heads.
A few months ago, The North Face even brought the first cooperation with the popular Japanese fashion brand UNDERCOVER, launching the new “SOUKUU” series.
Through the deconstruction of The North Face’s own black technology, fashionable restructuring on classic styles, whether it is a new staggered pressing, or different cut pieces splicing, have many players exclaimed amazement!
Designer Jun Takahashi’s fashion perspective, but also for a number of classic styles to bring new temperament, and even attracted Liu Yuxin, Sun Yang, Song Weilong and many other celebrity players on their own, enough to see SOUKUU series contains a strong attraction!
After six months, The North Face once again joins hands with UNDERCOVER to release a brand new move, bringing the SOUKUU 2024 Spring/Summer co-branded collection under the premise of Spring/Summer Outdoor Contexts, which will be officially on sale from March 28th.
Under the theme of “Constant Traveling”, the collection combines durable and innovative high-performance fabrics with design-inspired styling, striking the ultimate balance between outdoor and fashion perspectives.
Through their own deep street and fashion heritage, both parties have injected the classic design of The North Face with pioneering concepts such as splicing and deconstruction, and have brought a huge lineup of fishtail parka, rash guard, windproof jacket, quick-drying short sleeves, shorts, hats, trail running shoes, backpacks, etc., which have given more possibilities to the sporty look.
When The North Face and UNDERCOVER collide with each other through the aesthetics of different cultures, using the city streets and pristine outdoor environments as the canvas, what sparks will be created? Let’s explore together!
Hengxing Shuning
The ultimate balance between practicality and fashion
Urbancore has been around for a long time, but it’s still going strong, and it’s still a favorite among urban and outdoor trendsetters.
The North Face has always been a two-way street fashion brand with the functionality of technological fabrics, and now, with the elegance of designer Jun Takahashi, the North Face has created a professional outdoor fashion item that is even more wearable and stylish.
With the ultra-limited attribute, there are many players waiting to grab each item, so it’s hard to imagine how difficult it is to get your hands on them. Below we will briefly disassemble the key styles, so that you can lock the target in advance.
First of all, the whole series is particularly heavy fishtail parka, slightly military flavor of the silhouette is basically the early spring modelling tool. At the same time, the long design is also more pioneering, perfect to break the limitations of outdoor equipment, trench coat look easy to manage a variety of daily OOTD.
The highlight is the large side zipper that runs up the sleeve. Not only can you adjust the degree of exaggeration according to your personal preference, but the basic function is to maximize ventilation to keep you fresh and comfortable at all times during your outdoor journey.
The DRYVENT® waterproof fabric ensures that the jacket can cope with all kinds of weather with ease. As a jacket, this parka can be converted into a crossbody bag in one step with the ingenious storage system, which saves space and makes it easy to carry, so it’s even more practical~.
When it comes to Urban Outdoor, I guess the first choice for more players would be a classic jersey that is more versatile. If you’re tired of the repetitive “street style” that’s all over the place, then The North Face X UNDERCOVER is one of the best options you can’t miss.
The hiking jacket in the co-branded series is based on The North Face’s classic Mountain Light, which was introduced in 1988 and has been around for more than 30 years, with a black patchwork design that extends from the arms to the chest, making it a hot favorite in the trend world.
Mountain Light has been the first choice of many brands for co-branding, and with Jun Takahashi’s reinvention, it’s sure to be a hit again.
The North Face X UNDERCOVER Hiking Jacket jumps out of the boring black, white and gray of traditional hiking jackets, and instead draws on the more saturated purple color to interpret, which is bright to the eyes. The splicing of the black parts of the jacket distinguishes it from other solid-color models, giving it a more layered and fashionable look.
The DRYVENT® fabric is also used, which is highly waterproof, windproof and breathable, and the fully-fitted waterproof seams further reinforce the functionality. The multi-pocket design ensures easy loading. Whether it’s a city commute in bad weather or a complex outdoor activity, it can be handled with ease.
The North Face X UNDERCOVER windproof jacket is even thinner and lighter, and comes in a simple solid color. The overall spring/summer tone of soft green as the main body, with the name of the series of cooperation between the two sides, in the visual already enough eye-catching, while the lightweight fabric with the addition of outdoor light can easily bring a special sense of hazy aesthetics.
The DWR water-resistant fabric combines exquisite detailing and superior performance, with a finishing technique that traps water on the surface of the fabric for a water-resistant effect. The elasticized hood and cuffs allow explorers to take on complex outdoor environments, while the thin, lightweight fabric is easy to store and is ideal for spring and summer outdoor wear.
The collection also includes a pair of quick-drying shorts in the same color palette, with a waffle mesh ripstop design that makes for a great look.
In order to ensure the best condition for outdoor sports, basic quick-drying short sleeves and shorts are naturally indispensable. Adopting The North Face’s cutting-edge technology, the short-sleeve T-shirt is quick-drying and breathable, and the raglan sleeve design brings more deconstructed design and facilitates movement, which can also be easily styled with different crop pieces.
The basic style does not have too many fancy elements, both sides of the logo embellished in the cuffs, minimalist style to highlight the identity of the joint.
The matching skinny running shorts are made from quick-drying fabrics throughout, and some of the more colorful details include the water pockets attached to them, ensuring that the immediate need for hydration is met, and the idea of being as lightweight and outdoorsy as possible is ensured.
Jun Takahashi is a veteran of outdoor sports, so it’s no surprise that there are many clever designs from the wearer’s point of view~!
The co-branded sports cap is constructed from the same lightweight, water-resistant fabric as its counterpart, with an adjustable headband webbing. A more classic fisherman’s cap in olive green is also available, so you’re in control of your outdoor pursuits.
As the heavyweight accessory of this SOUKUU series, the tech backpack with a large capacity of 38L can easily organize all kinds of outdoor equipment, and the implantation of various slogan details is skillfully combined with the overall structure of the backpack.
The more attention-grabbing side pocket can be removed as a crossbody bag, a feature that performance parties will absolutely love. Combined with the DWR ripstop fabric to provide thorough protection, it is perfectly suited to the specifications of the finale item.
Last but not least, this season will also come with the VECTIV SKY trail running shoe designed for complex terrains, which is made through premium gray tones with mesh and fabric upper stitching for a superb outdoor styling that is instantly recognizable.
The curved roller midsole with carbon fiber plates and Surface CTRL™3 outsole loaded with high-resilience foam provide excellent flexibility and grip, and also allow players to handle all kinds of complicated terrain with ease.
It has to be said that in such a large scale of co-branding lineup volume, the second bullet of the SOUKUU series successfully continues the super high quality of the last wave of co-branding, still retaining the strong functionality of the premise to bring excellent fashion improvement.
Meanwhile, in terms of seasonality, the addition of lightweight and easy-to-stow fabrics and technology, as well as a color palette that fits perfectly with spring and summer, also makes this collaboration absolutely capable of becoming a great choice for many gamers’ recent outdoor trips.
“The Quest Never Ends
The winning formula of TNF, the pioneer of cross-border
The North Face’s experience and feedback from professional athletes, which is constantly being combined with trendy singles, has become the latest trend, and is delivered to players through a variety of singles and high-quality co-branding as a medium to bring a refreshing wearing experience.
Continuing to explore the output in various fields, it is the pioneer of outdoor brand cross-border trend circle. This also coincides with TNF’s slogan “Never Stop Exploring”.
The SOUKUU series jointly created with UNDERCOVER is also based on this foundation, combining the pioneering fashion perspective with the professional outdoor perspective, so that players in two different fields, namely trend and outdoor, can have all-round access to the core of the two brands.
The North Face also invited cross-country runner Shen Jasheng to share the experience of the co-branded series with everyone at the offline flash store in Hangzhou, and the close cooperation with the athlete provides a solid guarantee of professional performance.
No matter how the trend pattern evolves, The North Face will always maintain the brand’s spirit of exploration. The North Face has always maintained the spirit of exploration. In the complicated generation, it insists on the inner peace and tranquility, interpreting the power of tranquility with a sense of relaxation, which is perhaps the winning way of The North Face that is still the top stream of outdoor trend.
The North Face X UNDERCOVER SOUKUU Spring/Summer co-branded collection has been revealed in its entirety, and a specific guide to getting your hands on it is attached below. Due to the heavyweight and limited edition attributes of the co-branding, partners who like to do enough to get ready to buy.
As well as The North Face Tmall flagship store at the time of the “North Face Annual Membership Day”, March 28 ~ March 30 during the membership coupon full of 1,000 minus 150 and other activities will soon be open, you do not miss it!
“List of Items”
- Online Sale Program –
March 28th at 0:00
Tmall The North Face Flagship Store
March 28th 10:00
The North Face Official WeChat Small Program