This Supreme ‘GORE-TEX Punching Jacket’ has been hyped up to over 7,000 a piece again!
On March 22nd, N great things happened at the same time in China’s trend circle, among which the 17th Supreme store in the world was set up in Shanghai’s Fumin Road, and a Launch Party was held that night.
Regarding this opening, the thing that players are most concerned about is definitely the release of the “Shanghai Store Limited” Box Logo series, and, in addition to the T-shirt, there is another hooded sweatshirt participating in the Drop for this Shanghai special.
The next day’s public offering premium climbed higher and higher, and after 2 days of selling still large quantities, the market price finally stabilized.
However, while players in the country are partying, 16 other Supreme store locations are also grabbing a single item at the same time. That is, this set of Taped Seam Shell Jacket soft shell jerseys built with “GORE-TEX” material.
When Supreme’s Spring/Summer 2024 lookbook was unveiled, this GORE-TEX jersey was featured twice (P11 & P12).
At the end of the 6th week of sales, the jersey topped the list of “Fastest Sold Out Items” in every region of the world, according to the BOT calculation of sell-out time.
Even with overseas pricing at $498 USD/$398 USD respectively, and Supreme China setting the original price at 4,300 RMB/5,450 RMB, the punching bag was the fastest selling out debut item of the collection in the country’s mini-program store. (*Because the Box Logo is only available at the offline store in Shanghai)
The lowest premiums on the secondary market both at home and abroad have now shot up to the 7,000 yuan level.
It is important to realize that the original price in Japan was 93,500 yen, which translates to about 4,000 yuan, while the domestic launch price is as high as 5,450 yuan. The high pricing is based on the quickest sell out and a premium to 7000+, which is very exaggerated!
For a moment, it gave us a familiar heat and gamer emotions back in 2017, when the ‘Supreme x The North Face’ Snowmass collection was released.
So why is it? Why is it that a punching bag, in 2024, can still command a 100% premium on 3,500RMB (U.S. MSRP)? In our opinion, there are 2 and only 2 necessary conditions + reasons! (One is not possible without the other)
- The reason why players are still buying and even willing to pay a premium is because of the “GORE-TEX” material used in the jersey;
Say goodbye to the regular color scheme, the material is special based on the strong protection function, and can also print “Kermit the Frog” pattern, OG+ Performance Max Plus;
2008 spring and summer series in the very classic Kermit the Frog portrait Tee, absolutely Supreme’s all-time classic in the ashes of the player’s heart sacred.
In addition to “Kermit the Frog”, Supreme’s previous large number of classic punching jackets, down jackets and other styles are used GORE-TEX’s professional fabrics, basically considered a must-have addition to the heavyweight single Buff.
“HYPE “HYPE”.
The standard GORE-TEX has become a high quality certification for trendy items.
In the last two years, as the outdoor style fervor led by all kinds of assault jackets has taken off, the public’s recognition of GORE-TEX fabric, which is the “standard” for top assault jackets such as the Beginner’s Bird and the Goldwin, has been increasing.
The first reaction to GORE-TEX is naturally strong and professional outdoor performance, and this should have reached a general consensus in the minds of many players. Almost as long as you see a black and yellow diamond-shaped tag hanging on your clothing, you can subconsciously think of windproof, waterproof, breathable and high-level performance.
Since the 1970s and 1980s, GORE-TEX, the iconic brand of functional, high-performance fabrics that are fully windproof, waterproof, and breathable, has become an absolute outdoor black science and technology product, and has even been crowned the “Fabric of the Century”.
At a time when the boundaries between trend and outdoor are becoming more and more blurred, GORE-TEX, which is a must-have outdoor ceiling item, is naturally endowed with a strong trend attribute.
After Virgil Abloh’s Alpha SV customized model of the most professional GORE-TEX Pro was unveiled at the OFF-WHITE show, as well as his own personal appearance on the Beginner’s Bird, carrying GTX on trendy singles has become a label for many brands to show their high-end trendy attributes.
In the GORE-TEX-based trend, in addition to the introduction of the Supreme, the other two top stream street brand Stussy, PALACE are often launched with its cooperation, and repeatedly harvest players countless praise.
It can even be said that GORE-TEX in all kinds of trend brand single product, almost like a plug-in buff like existence.
After accumulating enough reputation in the field of fashion trend, GORE-TEX is also playing more and more flowers by virtue of its profound technical background. We have seen the GORE-TEX logo on more and more different materials, crafts, and types of products, and as long as brand designers can think of creative ideas, GORE-TEX can easily realize them through its crafts time and time again.
“From Paris to Shanghai
GORE-TEX’s Trend Evolution Journey
This January, GORE-TEX even appeared at Paris Fashion Week with the theme of “From the Past to the Future – The Rebirth of GORE-TEX Products,” showcasing artwork created in collaboration with Toronto-based creative agency Better Git shop and Tokyo-based embroidery creative studio AOI Industry.
With 20 pieces of hardshell jackets from GORE-TEX’s backlog of inventory transformed into wearable trendy artwork, it was a stunning debut of sorts that completely stepped from the backstage to the front.
Just now, GORE-TEX held a new global exhibition tour in Shanghai with the theme of “Fashion New Life – The Second Life of GORE-TEX Products”, and brought a lot of heavyweight single products that had previously been screened in the trend circle in the exhibition. The exhibition also brought a lot of heavyweight items that had previously been screened in the trend circle. Various industry partners and trend ICONs gathered together to discuss the hot topics of the industry and the future development trend.
GORE-TEX’s windproof, waterproof, and breathable functionality allows trendy items to cope with a wider range of wearing scenarios, and its attitude of compatibility between fashion and sustainability also gives the items a deeper artistic value that goes beyond wearability.
At the same time, GORE-TEX’s excellent technological fabric solutions support designers not to worry about sacrificing design expression due to functionality and materials, so that you can see an endless stream of amazing trendy products.
There are countless brands that have joined GORE-TEX, for example, Acronym, Moncler, Nanamica, Palace, thisisneverthat, Bosideng, DESCENTE, KOLON SPORT, KAILAS, Peak Performance, The North Face, Y3 North Face, Y3…..
Of course, you should not be less exposed to the shoes equipped with GORE-TEX technology, the exhibition of the relevant brands are nearly covered to the entire sneaker circle, including Nike, Jordan, adidas Original, Clarks, CONVERSE, ECCO, Timberland, UGG, Salomon….
GORE-TEX has been practicing sustainable development since the 1980s, and today the concept of sustainability is becoming more and more mainstream in the fashion world, so it can be said that it has always been at the forefront of the change in wind direction.
The innovative PFC (perfluorocarbon) free film developed and launched in recent years is not only light, thin and strong, but also has a durable windproof, waterproof and breathable composite function. Super durability reduces the environmental impact of the entire life cycle of the product, which has been applied to a number of new products and is sought after by a number of players.
From outdoor functional ceilings to sustainable fashion with major brands, GORE-TEX has broken the boundaries between technology and fashion with its strong technological craftsmanship, and in this thematic exhibition, it also illustrated how to make the classics never go out of fashion.
In the future, more brands are sure to join GORE-TEX’s embrace, and we look forward to seeing what other sparks can be created when fashion and professional functionality collide.
