No more! “On On Running x PAF” First Co-branded Project Revealed, with Guide to Grabbing It!
Last year, a group of “mysterious co-branding” quietly raided Paris Fashion Week. The pioneering shoes and apparel series were first revealed and put on the must-have list by many pioneering players.
Almost a year in the making, the much-anticipated “On x POST ARCHIVE FACTION (PAF)” first collaboration CURRENT FORM 1.0 series has finally been officially announced after a lot of trend enthusiasts have been clamoring for it!
“On On Running”, as a newly emerged running shoe in recent years, must be no longer unfamiliar to all players.
Whether in the professional or fashion field, “On On Running” has been in the circle time and again. Federer, Jay Chou, Eason Chan, Jonathan Anderson, Gisele Bundchen, and even Bill Gates have all been wearing the flagship shoes, which have become the standard for bigwigs in various fields.
Meanwhile, in the field of fashion, “On On Run” has gained the favor of such established fashion brands as LOEWE, and has already launched several generations of cooperation.
With its own technology, styling, brand value and co-branding and other aspects of charm, On On has become an excellent choice for young people to show off their taste is no surprise.
On × POST ARCHIVE FACTION (PAF)’s latest co-branding, from the debut of the Paris Fashion Week, to the subsequent exposure of PAF in the LOOKBOOK models on foot, the stunning appearance and wearing effect is always touching the hearts of all kinds of trendsetters.
The much-anticipated “CURRENT FORM 1.0” series will show what kind of chemistry Onan and POST ARCHIVE FACTION (PAF) have, so let’s find out!
Some people may not know much about the relatively “niche” sports brand On On Running, but as a young pioneering brand with a history of only 14 years, it has already succeeded in becoming one of the front-runners in the field of sports nowadays.
On On Running was born in 2010 in the Swiss Alps, as a professional sports brand, its founders are also naturally hardcore insiders, co-founded by Olivier Bernhard, a Swiss former triathlete as well as a three-time world champion, and two running enthusiasts and close friends Caspar Coppetti and David Allemann.
Since its inception, On On Running has always been centered on innovation and design, constantly making breakthroughs in performance, technology, functionality and aesthetics. The recognizable and professional CloudTec® “Cloud Module” perforated sole running shoe has established its initial position as a professional and innovative running brand, and opened up the public’s awareness at the same time.
The new technologies and shoe-making techniques brought by On On Running are all certified by Swiss or European R&D departments, and thus quickly gained wide acclaim among many professional athletes and runners in the first few years of its existence.
In addition, On On Running has also been selected as the Brand of the Year by the FNAA, which is known as the Oscars of footwear; and Hellen Obiri, who successfully defended her title in the Boston Marathon recently, wore On On Running’s Cloudboom Strike LS professional shoes.
With many honors and accolades, Onan Running has also attracted the tennis ace Federer as an investor to create high-performance, pioneering footwear, apparel, and accessories for running, fitness, outdoor, tennis, and sports lifestyle scenarios, with all sorts of wild innovations that perfectly illustrate the brand’s philosophy of pursuing an innovative running experience.
POST ARCHIVE FACTION (PAF), the subject of this collaboration, is an up-and-coming young brand but has long been widely recognized in the trend scene, established in 2018 and founded by Dongjoon Lim and Sookyo Jeong. As early as 2022, it was already discovered by big names in the trend scene like Virgil Abloh, with whom it launched collaborative pieces.
The deconstruction and subversion of traditional concepts that have made POST ARCHIVE FACTION (PAF) famous are very similar to the brand philosophy of On On the Run, which is also an important reason for the first collaboration between the two companies.
This time, the two leaders in their respective fields have joined hands to launch “CURRENT FORM 1.0”, which is an organic combination of pioneering fashion and sports, bringing a series of groundbreaking new designs.
In their first collaborative collection “CURRENT FORM 1.0”, CURRENT means a force of water or air flowing in a definite direction, while FORM stands for visible shapes and gestures, such as running postures.
On On Running is dedicated to extreme performance, while POST ARCHIVE FACTION (PAF) is responsible for exploring pioneering fashion, resulting in a series of experimental pieces that blend athletic performance with contemporary aesthetics.
It is worth mentioning that the series was originally designed for the training and recovery of the members of the On Ang Run Track and Field Athletes Club, and now it is finally official to meet with many players~.
Of course, the most notable product that you’ve been waiting for is the Cloudmonster 2 PAF, which is a brand new shoe.
On Cloudmonster 2 PAF, you can see the fabrics and cutting-edge technology that On On Running is proud of, as well as the unique design language of POST ARCHIVE FACTION (PAF), with special splicing silhouettes or flowing pioneering lines on the body of the shoe, all of which are highly recognizable, and can be locked in to the co-branded special identity at a glance.
The simple upper design is inspired by what Dongjoon, the founder of POST ARCHIVE FACTION (PAF), saw on the Limmat River in Switzerland. He extracted the sinuous lines from his experience with On On Running and combined them with the deconstructed elements in the brand’s DNA to visually visualize this sense of fluidity in the details of the product.
The co-branded shoes are not complicated, but there are definitely a lot of details, which is the key to ensure the texture of the minimalist style items.
The upper features a one-piece cutout design with twisted and curved lines running through the shoe, echoing the theme “CURRENT FORM”. The woven mesh upper with different densities and compressed rubber material ensure a good texture and bring more functional atmosphere to the upper effect.
In addition to the materials used, the design specifications are also in line with the everyday style of the POST ARCHIVE FACTION (PAF) brand. The tilted asymmetrical lacing system and the texture of the uppers combine to create a strong futuristic look and feel that is familiar to players when they come into contact with the brand.
Cloudmonster 2 PAF provides Blk and Moondust colors for players to choose from. Although the overall tone is solid color, but thanks to the use of rich materials, in the same color system presents different shades of color, the visual effect is also quite rich.
The current prevalence of Clean Fit, Urban Outdoor, Y2K and other wearing styles, can easily find a perfect fit, properly a pair of concave styling of a versatile tool.
The prototype Cloudmonster 2 was originally On On Running’s flagship cushioning shoe, with comfortable rolling propulsion and powerful off-the-ground energy feedback, the functionality of which fully meets the needs of runners.
The signature CloudTec® perforated sole has been retained, but in the same beige and black color scheme as the shoe, it has been given a more fashionable flavor.
In addition to the Cloudmonster 2 PAF, the “CURRENT FORM 1.0” also includes a series of apparel that combines professional technology and design, and is built with the same thin and light concept that is common in both brands.
The breathability of the fabric ensures lightness in a running environment and enhances air flow to ensure a comfortable wearing experience during exercise. The hidden texture is also one of the signature design languages of POST ARCHIVE FACTION (PAF). With the special cut of mobility and spliced multi-module structure, coupled with the injection of irregular breathable holes, the functional aesthetics is brought out in the best possible way.
With all the co-branding going on, we’ve become accustomed to fast-food collaborations where we get what we want. However, in this On x POST ARCHIVE FACTION (PAF) collaboration, we can see a long time ago that the two brands are complementing each other, bringing 1+1 far greater than 2.
On On’s innovation does not stop at the level of product development, but now through various co-branding is considered to be a complete breakthrough into the vision of the fashion and trend circle, and left a rather stunning splash of color. With the support of top professional technology and wild creativity, what other brands with the same spirit will be attracted to collaborate with On, and it makes people look forward to it more and more.
In addition, it is certain that the collaboration between On × POST ARCHIVE FACTION (PAF) will continue, and more physical details have already been released, waiting for the official release of FW24.
Fans who have been coveting CURRENT FORM 1.0 for a long time, do not miss the official opportunity to get your hands on it, attached below is the detailed release information for you to grasp!
