Beginning of the bird, UNDEFEATED, Alexander Wang, has long been a “national trend” hybrid….
I don’t know whether you have found, they wear a lot of well-known trend brand, has quietly realized the “national tide hybrid”.
For example, a few months ago former famous rich third generation, K11 founder, New World Development CEO and Chow Tai Fook Group executive director Cheng Chi-Kong, took a big swipe at Givenchy designer Matthew M. Williams’ personal brand 1017 ALYX 9SM.
Well, it’s the man below who nervously opened the mic at Jay Chou’s concert, bringing another brand new blood to China’s trend industry.
Also last year, AC Zhang Yu, editor-in-chief of Vouge China, joined the Red Shirt Fund, turning Red Shirt from an investor to a strategic player in the fashion industry, taking a We11Done.
There is also “Yagor” which has been making big acquisitions in the trendy area. The brands are all familiar.
(*cabana do not know what happened recently, last year we purchased a 7w + worth of audio in June, long time not to goods, this year the feedback that can not get to the goods can only be refunded, but after 2 months the refund so far has not arrived… *multiple complaints over there talking about that there are a lot of refunds lined up lately…)
Here’s a list of trend brands that have a Chinese heritage, see what “national trend” brands you’ve gotten into without realizing it!
- 1017 Alyx 9SM
K11 founder Zheng Zhigang has set his sights on 1017 Alyx 9SM for his first foray into the trend world, acquiring a majority stake in the brand on November 17 through his personal investment company C Capital. Although the specific details were not disclosed, the domestic capitalist can be regarded as a real takeover of the T0-level trend brand.
1017 Alyx was founded by Matthew M. Williams, the current creative director of Givenchy, and the brand has collaborated many times with brands such as Moncler, Dior, Stussy, and AP, and recently released co-branded shoes with Nike, which has a large number of young fans.
Upon completion of the deal, 1017 Alyx will be expanding its accessories, footwear, and jewelry offerings, strengthening its team, and opening stores globally. We look forward to seeing what 1017 Alyx 9SM will bring to the table under the leadership of Mr. Cheng and the direction of MMW!
2、We11Done
We11Done, which has been on fire in recent years and has a monopoly in the buyer’s store and generation market, has been injected with a Chinese pedigree in 2022 when Sequoia Capital acquired more than 60% of the brand for RMB 537 million.
We11Done by Kwon Chi-Lung’s own sister Kwon Dami single-handedly founded, the brand’s influence is naturally needless to say, the single product is the top of the flow of countries have been on the body with goods.
After Sequoia took over, it immediately opened three stores in prime locations in China, and also started a city-only program. However, in the past few years, there has been no lack of criticism of the brand, “Pricing is really not low, and fakes are flying all over the place (*this is a lesson that almost all big and small brands will face), and the popularity of We11DONE is really not as good as it used to be back in the days.
I wonder if We11DONE will be able to return to the top under the operation of big capital?
3、Lanvin
A hundred years of top luxury brand, one of the eight red blood Lanvin, due to frequent staff replacement makes the brand once fell into oblivion. Until 2018, Hong Kong Renaissance International to 780 million to acquire 84% of the shares, Lavin can be resurrected, has become China’s own “LVMH”.
It is worth mentioning that Lanvin announced the Lanvin Lab program this year, a season to change a director, the first creative director is quotes red over my “young king” Future.
4, Beginning bird ARC’TERYX
As we all know, the current top stream ARC’TERYX Beginner’s Bird in the country was acquired by Anta as early as 4 years ago, and in 2019, Anta united with Fangyuan Capital, Tencent and other official acquisition of Amer Sports with 4.6 billion euros, and its Beginner’s Bird, Salomon, and other brands together to become a brand of the Chinese capital company.
These years, the first bird ARC’TERYX with the rise of Urbanout outdoor trend, “chicken frame” take off the big east wind, but in the end, this is a Canadian brand, in theory, Anta is decentralized not to interfere with the brand, after all, the first bird still belongs to the actual jurisdiction of the Amalfin.
But whenever there is a Beginning of the ancestor bird place, there will always be a wave of “understand brother” came out to say a Anta bird. But what is the point of commenting on such words?
A lot of players mouth said boycott speculation, boycott hunger marketing, turn your head to go to the Beginning of the Zoo Bird queue, and ultimately the money to obediently send on.
2022 Anta revenue exceeded 50 billion, even more than the year Nike China’s income ~ there must be a mouth high players a power.
5、UNDEFEATED
Undefeated, one of the three giants of the American wave that once burned through the streets, has been acquired 40% of the shares by the big brother “Yagor” who has set foot in many industries, and set up a joint venture in Greater China, which has officially become a hybrid of the national wave…
After being injected by the capital in the country’s physical stores is one after another landing, the current trend of the circle of the wind is changing rapidly, the wind of the United States tide blew again and again, the old generation of the main manager OG have to cash in on financial freedom, the remaining capital began to get busy…
In addition, it is worth mentioning that in 2022 the Yagor Group also joined forces with Challenger Ventures to make a minority investment in Alexander Wang, and the investment amount will be used for global business expansion. In fact, Alexander Wang, also real is a national tide hybrid.
- Beentrill
The once short-lived hip-hop brand Beentrill was founded by Virgil Abloh, Heron Preston, and Matthew M Williams, and boasts the strongest team of founders ever, with absolutely fantastic link-ups. The brand was founded in the same year as Off-White and has launched co-branded collaborations with brands like HBA and Stussy.
And then the founders sold Beentrill to Jiu Mu Wang, that is, and the three people have nothing to do. After the acquisition of a wide range of stores in the country, as well as no highlights of the design so that it is completely known as no one asked for the “national tide” brand, everyone has bought Beentrill?
7, Champion
Champion before the parent company’s financial crisis, 2019 Belle Group spent 100 million to take the Chinese market distribution rights as well as stores and remaining inventory.
Champion ultimate OG status, is still the trend circle can not be bypassed, as well as various brands frequently cooperate with the evergreen tree.
- Ami Paris
In 2021, Sequoia Capital China selected Ami Paris as the target of its first international M&A project and became the controlling shareholder. Sequoia Capital retained the brand’s original team, with Alexandre Mattiussi still leading Ami as President and Creative Director.
The involvement of capital has also accelerated the rapid expansion of Ami in the world, and you should have seen the viral spread of the “Love + A” logo in the past two years.
As for the current reputation, players can express their opinions in the comment section.
The “hybridization” of trend brands is generally more attributable to the increasing influence of trends, so that capital began to rush, some of the brand owners cashed out, and some just sold the Greater China license.
The vast majority, however, have retained their original design teams, but with the right amount of marketing in China, they’ve been able to pick up more markets and sales. (*But there are very few such super-successful cases)
The frequent entry of capital into the fashion industry in recent years has fired up the market slightly and given players more choices. Even some prices have done local decentralization.
Institutions are to play with money, designing clothes this kind of thing not many want to not be able to intervene in a big way. *How many good movies have been made with professional producers as directors and directors as puppets in the same movie?
