“Yu Wenle” Madness resumed its co-branding, and the new shoes are going to cost 2,000+ a pair at the original price!

Yu Wenle is really back. Once MADNESS and “CONVERSE Converse” co-branding, now actually also give a renewal!

As many hipsters know, Yu’s Madness closed the brand’s only “boutique” in Beijing’s Sanlitun 1.5 years ago.

And the Tmobile store pinched right off.

At present, Madness belongs to no direct store at all, leaving only 2 buyers’ stores in Hong Kong, China and Taiwan for sale, and the rest are all online consumption.

For a long time, only a small circle of enthusiasts have been frantically calling for support to buy. At the beginning of the year, a flash mob was opened in Madness’ “soul home” of Tokyo.

However, “Yu Wenle” after a few years of corrective paving, smooth comeback to return to the mainland entertainment industry, and Wolf 2 big female lead of the movie “Top Secret Mission” to be released (* and withdrawn from the schedule), “Ultimate Challenge” variety show also recorded, the small red book also wore Anta. Picture.

Now, Madness is actually returning to co-branding with big brands!

100% nylon, ultra-lightweight/sun/water resistant (DWR coating)/breathable jacket, fisherman’s hat, and other items with Beginner Arc’teryx windshell craftsmanship, but at a fraction of the original Beginner price.

Moreover, when Yu was recording “Extreme Challenge” some time ago, the roadshow photos taken by fans also showed that he intentionally wore this pair of “Madness x CONVERSE” One Star J Suede which will be released soon.

Reportedly created together to celebrate the 50th anniversary of One Star and the 10th anniversary of Madness, the collaboration features a full flip-flop leather overlay and is still in Alok’s favorite workwear-inspired khaki colorway.

More design only insole printed Madness Logo, in addition there is not much change, but the Japanese identity under the auspices of the shoes is reportedly priced at 2,000 +… Due to the Japanese Converse is independently operated, and this time Madness co-branded shoes, offline only in Japan three stores on sale.

And the previous co-branding, the same pattern.

However, every time you send shoes fans will take the year Yu Wenle awkward to hold “speculation price” famous scene to joke.

I can see, Yu Wenle is officially back, Madness is also ready to open a new store in the mainland? It’s not really like the rumor that it’s going to open in Shanghai, is it?

Here’s a list of past Madness co-branded sneakers to see what has been messed with in the past so far…

“MADNESS co-branded sneaker collection.

1. Madness x Converse One Star

Madness and Converse are already quite familiar old friends, and several previous collaborations have had good popularity and are considered classics of the old 6.

One of the 2018 release of the all-black version of the One Star with a body suede material, the side of the shoe white stars and toe out are printed with Madness logo, currently in the secondary market at a minimum of about 3,000 yuan.

2. Madness x Converse 1970S

Two pairs of All Star 1970s high and low-top shoes were released, with military green and bright blue as the color scheme. The biggest highlight is that the inside and outside of the shoe body are presented with suede and canvas splicing, in a simple canvas shoes set to play the wave of splicing details.

The iconic Madness Logo at the toe is a classic design carried over from the Converse line, and both pairs currently have a premium of at least 2,000 + on the secondary market.

3. Madness x Converse Addict 1970S

In 2021, the long-dormant Madness launched a co-branded shoe with Converse’s high-end line, the Converse Japan Addict. As a high-end line, the materials and texture have been upgraded by a grade, and there is also a V bottom to add support, but the design is still embellished with a Logo.

This time there is no continuation of the previous splicing design, just specially tuned smoky gray, shoes with beige logo sewn on the heel. Although the amount of goods is very small, the hair price is high, but his Madness popularity has been greatly reduced, the current secondary market price of the lowest has fallen below 2000.

4, Madness x Vans SK8

In 2017 Vans and Madness released two pairs of co-branded SK8, which is considered one of the peak works of Yu Lao Liu. The SK8 Mid shoes are made of black and blue suede, and the inner and outer sides of the shoes are still the mandarin duck design. The tattoo on Yu’s hand “all work and no play makes you mad” is printed on the midsole to show his special identity.

When on sale in Sanlitun site is also a long queue quite exaggerated, limited to 250 pairs of fire lacquer chapter + handwritten number, hype gimmick full. Due to the age of the secondary market quantity is very small, after the sale of the basic need to 3k + price in order to get their hands on.

The other pair of SK8 High high-top versions are presented in gray and are available in larger quantities. The difference is that the shoes have a zipper design at the heel, as well as with Madness label logo embellishment, the initial release also remained at nearly 2K price.

5, Madness x adidas Ultra Boost

Yu previously served as one of the spokespersons for adidas for many years, and in 2019, he finally dipped his toe in the high wave of co-branding, releasing two pairs of black and white adidi co-branded Ultra BOOST shoes, with ink splattered on the body of the shoes inspired by the old 6’s sweaty stains after a workout.

As well as “all work and no play makes you mad” still emblazoned on the side of the shoe, it’s basically staying at its original price of around 1,399, with a couple hundred dollar premium on some of the larger sizes.

6、Madness x New Balance 990V2

To say that the most heavyweight shoes in the hands of Yu Wen6, we have to count the two pairs of 990V2 co-branded by Madness and NB. Due to the ultra-limited number plus the NB Hong Kong men’s style craze brought on by “Zhang Zhiming” at that time, as well as the explosion of 990V2 footwear at the right time, the purchase system is directly paralyzed.

At this time also gave birth to the classic awe-inspiring speculation of the name scene.

The old 6 speculation screenshots also with their own power to the already bad reputation, but the end result is still as he wished, a few years past the two colorways in the secondary market basically full size was fired to more than 10,000 yuan.

7. Madness x New Balance 997S

After the success of the 990V2, Madness and NB continued to launch the 997S, for the new shoes to bring the goods. Two models using 990V2 similar color scheme, plus printed Logo 5 anniversary limited models compared to the performance of the flat, basic full size premium of a small few hundred dollars.

8. Madness x Timberland

Madness and Timberland have no shortage of binding collaborations, and in the first collaboration of 2017, the 6-inch Gore-Tex® Fabric/Leather Boot is the top priority in addition to apparel.

The shoe is presented in black and blue, with full suede overlays, a spliced nylon upper, and colorblocked laces. The overall value and details are quite a lot, and the follow-up is easily speculated to nearly 3kRMB price.

After the success of the first collaboration, the two companies continue to embark on a second co-branding for 2019. This time, they released the 6-inch Fabric/Leather Vibram Lug boots, Vibram Chukka and 3-Eye Vibram sailing shoes. Although they are not as popular as the first generation of “Big Blue Boots”, they all have a stable premium.

9, Madness x Mihara Yasuhiro

Yu Laoliu’s co-branding object, basically are their own daily love to wear the brand and style, so dissolving shoes Mihara Yasuhiro is also once many times partners. 2020 Madness’s 6th anniversary program, the two sides officially opened the road of cooperation.

The joint design is also basically a continuation of the previous idea, change material high splicing, the use of the old 6 daily love to wear the color scheme, and finally stick a label to finish. A variety of corduroy, suede, washed and other materials and processes, the final rendering effect is still worth saying.

In total, the two sides released two pairs of Baker and Blakey shoes in a total of four pairs of colorways, which are also known as Dissolve Vans and Dissolve Shellheads. When that joint name was launched, Madness was already the treatment that everyone in the trend circle was shouting about, so it didn’t set off too many topics.

Although Madness has experienced word-of-mouth collapses and the only remaining store on the mainland has closed down and shut down, there is still a large wave of die-hard fans who follow the brand all the way. Under the old 6’s madness, every season’s single product still sells out, but the popularity level is completely different from the brand’s initial years.

Finally, with the return of Yu Wenle to the mainland, Madness has been getting more and more frequent exposure. Do you think Madness and Converse’s comeback with the 10th anniversary limited edition One Star will help revitalize Yu’s hip brand business in the Mainland a bit?

According to the latest announcement, originally scheduled for release on June 15, “Top Secret Mission” before the release of the sudden announcement of the withdrawal of the file, the specific reasons are unknown, it seems that, Yu want to return to the cinema, but also have to make more efforts…